clear roch skyline

Greater Rochester 
SCORE - For the life of your business 
 
 
SCORECard - February 2015
Get a Marketing Makeover
Marketing is critical to attracting and keeping customers. But new marketing tools and tactics are emerging every day. A SCORE mentor can help you keep on top of marketing trends and find the best marketing methods for your business.

Winning Strategies for Small Business Marketing Workshop   

This workshop is a must for all small business owners!!  
Winning Strategies for Small Business Marketing
Thursday, February 19, 2015, 8:45am-3:30pm, Fee: $45.  Location:  RBA (150 State Street - free parking)
Are you a small business owner that wants to increase revenue?  This workshop is for you!! It will help you understand time-tested marketing principles that you can apply yourself.
Attendees consistently rate this workshop as "excellent"!  
Winning Strategies for Small Business Marketing sign up now
Thursday, February 19, 2015, 8:45am-3:30pm, Fee: $45.  Location:  RBA
This workshop is to help small business owners understand time-tested marketing principles that can be applied to your business to help increase revenues.

Strategic Marketing on the Internet  

Thursday, March 19, 2015, 8:45am-3:30pm, Fee: $45.    

Location:  RBA

This workshop will show you how to effectively and strategically do marketing on the internet for your small business.

   

Starting a Small Business

4 Monday nights April 6, 13, 20 & 27, 7:00-9:00pm, Fee: $45

Location:  Rush Henrietta High School

This workshop covers all areas for those thinking of starting a business.  Topics covered include business planning, marketing, budget & cash management, business banking, legal considerations and insurance needs.

   

Starting a Small Business
4 Monday nights April 13, 20, 27 & May 4, 7:00-9:00pm, Fee: $45

Location:  Irondequoit High School

This workshop covers all areas for those thinking of starting a business.  Topics covered include business planning, marketing, budget & cash management, business banking, legal considerations and insurance needs.  

  

How to Develop a Killer Marketing Plan

Thursday, February 5, 2015 at 1:00 p.m. EST/10:00 a.m. PST 
Marketing is the fuel that drives any small business. But most small businesses have two major challenges: limited time and limited resources. That means you need to pick a target market you can actually hit. Find out what small business expert Melinda Emerson can teach you about identifying your target customers, your number-one sales tool and finding your customers online.

 

Does your Web content evoke a reaction? Does it motivate, educate or inspire? What your content says, as well as how it says it, speaks volumes about your enthusiasm for your business and about your drive as an entrepreneur. Learn more about how to create great Web content that works as a marketing tool.

 

 


Tuesday, February 10, 2015 at 1:00 p.m. EST/10:00 a.m. PST

Small businesses should not pay one dollar more than they are legally required to in taxes each year. If you're like most entrepreneurs, minimizing your taxes is one of the most challenging aspects of running your business. Join Sage Accountant Solutions' Jennifer Warawa to learn the 7 things you must know before tax day in order to maximize tax savings. 
Thursday, February 12, 2015 at 1:00 p.m. EST/10:00 a.m. PST
Do you know how to transform your social media followers into buying customers? Join LYFE Marketing co-founders Keran Smith, Sean Standberry and Sherman Standberry to learn their secret strategies for generating more followers, leads and sales for your business using social media marketing.

Pavement-Pounding Strategies to Generate More Sales

Thursday, February 19, 2015 at 1:00 p.m. EST/10:00 a.m. PST
You can't ignore the importance of face-to-face marketing (or customers might start ignoring your business). Sign up to get unique ideas and training tools from entrepreneur and SCORE mentor P. Simon Mahler. He'll show you back-to-basics strategies to get you and your salespeople actively engaged with your target market.

 

When Jeani Burns, creator of VoMaSmart software, needed help getting her business off the ground, a friend recommended SCORE. SCORE helped Jeani develop a business plan and marketing plan, formulate a business model and analyze her pricing and product placement.

"I've made so many mistakes in past businesses and I didn't want to make the same mistakes again," Jeani says. "[SCORE] is like having a friend who is there to listen to you and advise you. I know if I slip and fall, they'll be there to pick me up and give me good advice." 
 
Connect with a mentor today and let us help you create your success story.

  

  
Subscribe to SCORE.org Newsletters

Greater Rochester  
greaterrochester.score.org  
585-263-6473