new logo with tagline
 
SCORECard, the eNewsletter for Small Business in Greater Rochester, NY    March 2014
 
SCORE

Greetings! 

SEO for Success!      

 

In today's digital marketing society, you can't get anywhere without getting known online. To make an impression in business today, your company needs to have an online presence.

 

We're here for the life of your business                             

   Find a Mentor Today!  

 

 Linda Ranslow, Editor

High Res downtown pic 

Greater Rochester SCORE

100 State Street, Rochester, NY

585-263-6473

 Upcoming Workshops   Click to see full list 

 

sign up now
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.    

March 12, Winning Strategies for Small Business Marketing 8:45-3:30PM WEDNESDAY 
Federal Building  Info & To Register 
This workshop is excellent and "highly recommended" by previous attendees!

March 13, Improve Your Networking Skills 3:00-7:00PM THURSDAY Burgundy Basin Inn Info &To Register  (SCORE & Fairport Chamber of Commerce event)
Learn networking skills and participate in a networking event.

March 19, 26, April 2 & 9 Starting a Small Business 7:00-9:00PM WEDNESDAYS
Perinton Community Center  Info & To Register
This workshop provides a broad overview for the start-up business.  
 

Pay for Traffic or Get It Free?

The Difference Between SEM and SEO

Thursday, March 6, 2014, 1 p.m. EST 
SEO, SEM, PPC, SERPs -- what does it all mean? SCORE's Edison Guzman reveals the only guaranteed way to rank on page one of search engines in this live webinar. Guzman will also share tips for SEO and SEM that you can use immediately to increase traffic to your website and attract new customers.

Why Should You Care About SEO? 

How SEO Can Help Your Bottom Line 

Customers prefer to purchase from trusted sources, and having a good position in organic search engine results says that you are a real player in your market. SEP, or search engine optimization, can give you those results. Learn how SEO can boost your rank and give you a competitive edge.
 

Actionable Data for Google Analytics Beginners  

Thursday, March 20, 2014, 1:00PM  

Improve your understanding of the most important marketing and lead generation tool in today's digital world.

 

In this webinar, led by Emily VonSydow of Bop Design, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals. 

How to Go Viral  

How Search Engines Are Helping the Little Guy   

Find our how Google, Bing and Yahoo's local search can help your small business bring in customers from this month's guest blogger, SEO expert Derek Miller. As business manager at CopyPress, Miller can tell you how to go "viral" without blowing your budget. Check out SCORE's Small Business Success Blog today.


Small Business Success Story  

SCORE's Outstanding Minority-Owned Small Business    


"After working with SCORE Orange County, we gained critical business knowledge and management skills, and are in a better position to plan and strategize, as well as operate our business effectively going forward. Whether it's learning the basics of cash flow statements or strategic planning, we have gained valuable insights to grow over time. The mentors go out of their way to help and share the knowledge they gained when working in big business or from succeeding as small business owners themselves." 

  

Angela and Eric Jones

ViArch Integrated Solutions

Hot Markets-Hot Trends-Hot Businesses!  

Great Ideas for Small Business Owners

Thursday, March 27, 2014 1:00PM    

Spring is (finally) here and there's no better time to embrace new concepts, ideas and markets to propel your small business. Find out what business trends you should incorporate into your company, what markets are driving sales and how you can give your business a spring cleaning.


Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 volunteer business experts. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million small business clients since 1964.



 Please Join Us! 


FREE Export Workshop  Wednesday, March 12  8:30-10am

Location:  Geneseo, NY  

Expand your business internationally  

More Information & To Register  

 

FREE Local Resources For Women-Owned Small Business

Tuesday, March 18 8:00-9:30am

Location:  One Stop Janitorial Supply, 1861 Scottsville, Road

Information and networking session

More information & To Register   

13th Annual SOHO Rochester
Wednesday, April 2nd
9:00AM-5:00PM
Rochester Riverside Convention Center


THE NETWORKING EVENT FOR SMALL BUSINESS
 
This is the 13th year for the only Rochester business show customized for Small Business and SOHO (which stands for small office, home office) owners, managers, employees and entrepreneurs of companies with 30 employees or fewer. The show is also open to anyone who is looking to start a business.
ebook:  Secrets to Writing a Successful Business Plan 
Author and SCORE Mentor, Hal Shelton, author of "Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan That Gets Results" has released an ebook to help more small business owners avoid costly mistakes and start on the right path to achieve their goals. 

  


Sponsor Info  

  

The Bank of Castile 

Canandaigua Nat'l Bank 

Citizens Bank 

City of Rochester 

COMIDA   

First Niagara Bank 

Frontier  

Genesee Regional Bank 

Lyons National Bank 

M & T Bank  

Reliant Credit Union 

Rochester Area Community Foundation  

Rochester Business Alliance

Staples

The Upstate Bank    

Wayne County IDA   

NY State Senators 

Joseph E. Robach   

NY State Assemblymen  

Joseph Morelle 

   

Other Links

SBA
SCORE National
Take an Online Workshop
Read Success Stories
Register with SCORE 

Make a Donation
Help Support GREATER ROCHESTER SCORE
Greater Rochester SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.