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SCORECard, the eNewsletter for Small Business in Greater Rochester, NY January 2014
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Greetings!
Winning at Social Media ... let SCORE help!
Whether you like it or not, social media plays a huge part in business success today, so you'd better learn all you can about this important marketing medium. Start off 2014 right: Let your local SCORE mentors put you on a path to social media victory.
We're here for the life of your business
Find a Mentor Today!
Linda Ranslow, Editor
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Greater Rochester SCORE
100 State Street, Rochester, NY
585-263-6473
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Upcoming Workshops Click to see full list
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.
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Social Media Trends for 2014
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Whether consumers are on their computers, their phones or their tablet  s, social media seems to be the common denominator t hat will keep them occupied in 2014-and vis ual social media is the hottest of the hot trends. Discover the social media trends you need to know for the new year.
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8 Social Media Must-Haves
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If your social media plan lacks a consistent message, you might as well not say anything at all. Find out how to determine the right social channels for your business, how to create meaningful content and more.
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Cooking Up Profits
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 "Dedication to families and community has been my passion for over 20 years. In 2012 I opened Culinary Kids, a hands-on teaching kitchen where kids and adults come together in a creative way to learn with food. Developing educational, fun classes and events was the easy part...not having a business degree to back it up was the challenge! SCORE helped me set goals and evaluate programs so I could stabilize the business with a solid foundation of budgeting, financial planning and even staff development. My SCORE mentor balanced my heart and my head...and we are cooking up some amazing plans for our future!"
Grow your business with guidance from a SCORE mentor.
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| Building Your Brand
Naming and Trademarking Your Brand
Thursday, January 30, 2014, 1 p.m. EST
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 What's in a name? Everything for a small business.  In this webinar you'll learn the best process to determine your business's name and more important, how to protect and secure your trademark.
Presenters include attorney and founder of TradeMarks the Spot, Laurie Marshall, and Nina Beckhardt founder of The Naming Group.
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You don't have to wait to get resources and expert advice from  SCORE. Sign up today to have SCORE's eNewsletters, blogs and webinar announcements delivered directly to your inbox.
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Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 volunteer business experts. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million small business clients since 1964.
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| The Facebook Dilemma
Should You Spend Time and Money on Facebook?
Thursday, January 23, 2014, 1 p.m. EST
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 Organic reach may not work for businesses on Facebook anymore. Is it worth it to pay to reach fans or should you look elsewhere? Social media expert Phyllis Khare reveals the five questions to ask yourself to help you decide.
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Disaster Preparedness & Recovery: Thursday, February 6th 8-9:30am Cost: $5
Location: Federal Building, 100 State Street
Leading vs. Managing your Small Business: Tuesday, February 25th 3-4:30pm
Location: Canandaigua Nat'l Bank, Pittsford
Info & To Register
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Building a Healthy Social Media Presence
|  Social media rules the marketing world in 2014, but are you doing all you can to create a strong social presence? January's guest blogger, marketing expert Carrie Hill, reveals what works-and what doesn't-in a social media plan.
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NY State Senators
Joseph E. Robach
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NY State Assemblymen
Joseph Morelle
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Help Support GREATER ROCHESTER SCORE
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Greater Rochester SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.
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