Understanding Your Customers 

Getting to know your customers is the most important stage of the marketing process.  The more accurate your information and knowledge, the more effective you will be at selling.  Use all the information at your disposal to understand your customer's behavior, demographics, and requirements.  This information should steer your major business decisions and allow you to write a marketing plan.

Be Clear and Direct

When pitching do not use complicated diction.  Pride yourself instead on being able to explain the concept as quickly, clearly and simply as possible.  This is important because the biggest problem in sales is client confusion.  Confusion does not lead to a Yes.