Promontory Point Capital
Advises Arandell Corporation on Buyout

Founded in 1922, Milwaukee-based Arandell Corporation provides high-quality premedia, catalog printing, mailing, distribution, list management, database marketing, mobile solutions, logistics, and consulting services to its partners in the retail and direct mail catalog markets. For over 65 years, the Company has been owned and led by the Treis family who grew Arandell into an industry leader focused on catalog and promotional printing for upscale retailers. In 2007 the Treis family hired industry veteran Brad Hoffman to join the executive team as Chief Financial Officer and over the past seven years Brad has been instrumental to growing the business. During 2014 the Treis family decided it was time to explore options for their ownership stake in Arandell.

The Company had engaged Promontory Point Capital in 2013 to seek out new financing for Arandell, and when the family desired to execute upon an ownership transition plan for their business, PPC once again provided assistance. Working with the Company’s financial syndicate that was arranged by PPC earlier in 2014, a management buyout and recapitalization led by Brad Hoffman and other members of Arandell’s management team was finalized in November. The management buyout structure achieved the Treis family’s objectives including both monetizing their investment in Arandell, while also keeping the Company as an independent, Milwaukee-based employer and industry leader.

"Arandell has been an important part of our family for the past 66 years. We know we are leaving it in great hands with Brad and the rest of the management team."

Don Treis
Former Chairman
Arandell Corporation

Promontory Point Capital
is a Milwaukee-based investment banking boutique focused on the needs of Midwestern privately-held businesses. Since being formed in 2004, our firm has led almost 100 client engagements including the arrangement of debt and equity financing, the evaluation of business sale or recapitalization options, or the planning and execution of growth strategies involving acquisition, merger, or joint venture.

Situations where we have been helpful include:
  • Business owners and management teams wishing to better understand their options for exploring a full or partial sale of their business, a shareholder recapitalization, or the acquisition of another entity.
  • Financing needs encompassing bank and non-bank financing, subordinated debt, and/or equity capital ranging from $5MM to $100MM to fund activities such as internal growth, expansion, shareholder redemptions, some level of senior debt repayment, or acquisitions.
  • Companies facing operational challenges or those that are financially over-extended, where our firm's profit improvement skills and sources of non-bank financing can both stabilize and better capitalize the business.

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