Promontory Point Capital
Announces Sale of Idea Factory, Inc.

Established in 1994 Idea Factory, Inc. designs, manufacturers, and distributes a niche line of bath & shower, oral healthcare, and pet care products throughout the United States. The Company’s branded products include Rinse Ace shower heads, the ProFloss Water Flosser, and a variety of Rinse Ace pet showers and dog washing accessories. The founders and current owners of the Company, Patty and John Mueller, were introduced to PPC by their outside legal counsel as the Muellers were seeking to explore exit options from the business. Given Idea Factory’s niche, established distribution, and portfolio of patents & branded products, PPC advised the owners to pursue a transaction with a strategic party. PPC quickly identified that various strategic parties were attracted to the business’s strategic assets including brand name recognition, solid distribution relationships with regional and national mass merchandisers, hardware store chains, and pet stores, along with a growing online presence. Ginsey Home Solutions, a worldwide multi-channel supplier of bathroom and home products for the entire family, including pets, expressed the greatest strategic interest in Idea Factory’s business and acquired the Company in April.

"Thanks for making this happen!"

Patty Mueller
President & Co-Founder
Idea Factory, Inc.

Promontory Point Capital
is a Milwaukee-based investment banking boutique focused on the needs of Midwestern privately-held businesses. Since being formed in 2004, our firm has helped over 90 companies explore financial and strategic alternatives for their business including the arrangement of debt and equity financing, the evaluation of business sale or recapitalization options, or the planning and execution of growth strategies involving acquisition, merger, or joint venture.

Situations where we have been helpful include:
  • Business owners and management teams wishing to better understand their options for exploring a full or partial sale of their business, a shareholder recapitalization, or the acquisition of another entity.
  • Financing needs encompassing bank financing, subordinated debt, and/or equity capital ranging from $5MM to $100MM to fund activities such as internal growth, expansion, shareholder redemptions, some level of senior debt repayment, or acquisitions.

We welcome your confidential inquiry and encourage you to visit our website at for more information on our firm's capabilities and other client successes.


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