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What's New at Child's Play
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Child's Play client Insensi presents ILY at CES
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If it's January, it must be CES time and Child's Play once again made the journey to Las Vegas for the always buzzy tech event. See our blog below for the latest introductions that will have an impact on families. Toy Fair, of course, is right around the corner, and this year we're delighted to be representing two clients at the show, Aurora, now in its second year with Child's Play, and Schleich.
And, starting in February, Child's Play will be launching MomSense, brief monthly updates on major trends impacting moms, as a service to our clients and other companies targeting kids and parents.
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From Our Blog
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At CES, Family Tech Grows Up
By Stephanie Azzarone, president, Child's Play Communications
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Most of the 170,000 guests at CES 2016 last week checked out the latest developments in driverless cars, virtual reality and artificial intelligence -- mind-blowing innovations that in most cases won't have real impact for years to come. My visit, meanwhile, was much more focused on new products that will directly impact children and parents in the near future. Family tech is a growing part of CES, as well as of our own business here at Child's Play.
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Welcome New Clients
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We are thrilled to kick off 2016 with four new clients:
The famous Schleich figurines, hand painted and known for their incredible detail, are sold in over 50 countries and loved by children around the world. Child's Play will be supporting Schleich via public relations and social influencer management.
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Insensi: Part of Child's Play's growing network of family-tech clients, Insensi is launching ILY, the new Family Phone™ . |
kidpik: The next generation of box shopping, exclusively for girls, kidpik combines the luxury of personal styling with the convenience of home shopping. A major press event is scheduled for this month.
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PlayPointe: Focused on access to quality educational resources for children of different learning styles and abilities, PlayPointe is launching the first Augmented Reality children's book.
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Clients in the News
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We're so excited about our media results for our client Arckit over the holidays that we just had to share the news. Child's Play generated visibility for this construction toy - made in Ireland and just launched here - in media such as those below, as well as on national TV programs including the Today show and Fox News.
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Just For Fun
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Wishful thinking? Top 10 New Year's Resolutions for Moms. Enjoy! Watch the video.
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Will you be at Toy Fair?
We'd love to meet you if you're attending Toy Fair. To schedule an appointment, please email childsplay@childsplaypr.com or call (212) 488-2060 x 11.
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Mom Trend News
You Can Use
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About Us
outreach, social media and word-of-mouth communications for products and services targeted to moms.
Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.
Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, Digital Dads™ and The Influencer Initiative™. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.
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