September 2015

What's New at Child's Play
Introducing: The Influencer Initiative
Nine years ago -- long before bloggers became brand "BFFs" -- Child's Play Communications launched the award-winning Team Mom™, the first agency-run mom-blogger network. Clients such as Disney, Warner Bros., Heinz, Cuisinart, Time Inc., GUND, Nickelodeon, Cold Stone Creamery and the Wildlife Conservation Society, among others, turned to us for our expertise in reaching the moms who impacted other moms.
Just in time for Holiday 2015, we're introducing the Influencer Initiative™, a continuously updated database of leading mom influencers across all social media channels -- Facebook, Twitter, Instagram, Pinterest, YouTube, and more.
Interested? For more information, contact us at or (212) 488-2060 x11.
From Our Blog
Is STEM the new pink?    
By Stephanie Azzarone, president, Child's Play Communications
When I was a young girl, my mother wanted me to grow up to be a nurse ("doctor" never entered the picture). Not because either of us felt any affinity for the medical profession, but because nursing was, in her mind, the better alternative to the only other field she saw as open to women: teaching. 

Welcome New Clients
We're delighted to welcome two new clients and two returning seasonal clients to the Child's Play family this month:
Arckit is a new architectural model system that enables anyone -- design fans, budding architects, hobbyists, and kids ages 12+ -- to quickly turn their creative vision into something tangible. Consumers can easily make a model of their dream home, recreate a smaller-scale version of their favorite iconic building or simply translate a design from their imagination into a physical reality--using the same tools as a professional architect.
 Learn with Homer is a comprehensive early learning program for children ages 3-7, developed by top literacy experts and proven to produce results. It uses the latest science on how children learn to read and build knowledge and directly focuses on the skills most predictive of later academic success. Learn with Homer is the first digital product that teaches children how to read without the need for an adult to be present, making it easier for families to help their kids get ahead and stay ahead.

(American Specialty Toy Retailing Association) is back for its fourth year in a row with Child's Play Communications. Once again, we will help the organization promote its Best Toys for Kids Award and Neighborhood Toy Store Day. 

returned for its second year, this time to launch its Sphero SPRK Edition, an app-enabled robot designed to inspire a love of robotics, coding, and STEM that will change the way kids learn and play. In recent years, STEM products have become a real focus at Child's Play.

Clients in the News

Summer 2015 was hot! hot! hot! for Child's Play clients, with visibility in major media including Fox News, Cool Mom Tech, Yahoo! Parenting and USA Today for Youth Digital, Aurora World and Legacy Games. 


You're a STAHHRRR, Baby! 
Child's Play Blogger Community Manager Nancy Horn "stars" in this TV segment on the Target gender-neutral signage controversy.  See the video.
Just For Fun 
While school will have already begun when you receive this newsletter, we thought we'd share some moms' reaction to sending off their kids. Enjoy! Watch the video. 

Where to Find Us

Heading to the ABC Kids Expo in Las Vegas or the Dallas Toy Preview this October? We'd love to meet you! To arrange an appointment, contact us at or (212) 488-2060 x 11.

What Moms Are Talking About


About Us

Child's Play Communications  is the leading agency specializing in public relations, influencer 
outreach, social media and word-of-mouth communications for products and services targeted to moms.


Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.


Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or  Pinterest.