November 2014
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What's New at Child's Play


It's a good fall so far for Child's Play. We recently attended the Marketing to Moms Conference in Chicago (our "fave" place next to hometown NYC), where last year the organizers surprised us with a cake in honor of Child's Play Communications' 25th Anniversary. In 2014, we were delighted to help celebrate M2Moms 10th year.


We also had the opportunity to present a Webinar, Mom Talk:

What to Know When Marketing to the Decision Maker, to the American Specialty Toy Retailing Association. And last Friday we attended the Stevie Awards for Women -- this time, as Chair of one of the judging committees (see above photo). Just a year ago Child's Play Communications received no fewer than five Stevie Awards, including one for Most Innovative Company.

Best of all, we are delighted to have signed three new clients: Filip Technologies, iDeaUSA and Wunderkind -- reflecting Child's Play Communications' growing expertise in technology lifestyle products, including apps for parents and kids, digital tablets, toys with a tech component, and wearables. Child's Play will be responsible for traditional media coverage and blogger outreach for the brands, as well as integrated marketing for Wunderkind's Preggie app




Need media coverage for CES or Toy Fair? Or would you like to meet at CES, Toy Fair or Kidscreen to discuss your PR and social media needs? Please contact Stephanie Azzarone, (212) 488-2060 x 11,

From Our Blog

Making Millennial Moms Merry

By Stephanie Azzarone, president, Child's Play Communications


For those who market to moms, 'tis (almost) the season to be jolly. After all, when it comes to holiday plans - from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there - moms, by far, remain in charge.  

Clients in the News

Just For Fun



We thought you might enjoy this Thanksgiving-themed parody of the song "All About that Bass" that quickly went viral. Please note that the creators' opinion of Dad's cooking skills are purely their own!


 Happy Thanksgiving, everyone!

We're Hiring!


Child's Play Communications is expanding! If you know of any great NYC-area publicists experienced in targeting moms, please invite them to forward their resumes to 

What Moms
Are Talking About


About Us

Child's Play Communications is the leading agency specializing in public relations,
blogger outreach, social media and word-of-mouth communications for products and services targeted to moms.


Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.


Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or  Pinterest.