September 2014
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New Product News

We love keeping up with the latest and greatest in products for kids and moms, and last week's ABC Kids Expo provided plenty to look at.Teethers and strollers and car seats -- oh my! Please check out our blog, below, for news of the most innovative introductions.


Upcoming Events

 Heading to the Fall Toy Preview in Dallas or the Marketing to Moms Conference in Chicago (my kind of town)? We'd love to meet you! To arrange an appointment, please contact Child's Play president, Stephanie Azzarone, at (212) 488-2060 x 11 or

From Our Blog

Easy as ABC

By Stephanie Azzarone, president, Child's Play Communications


Motherhood necessitates invention, and a visit last week to the ABC Kids Expo in Las Vegas offered a chance to experience the newest creations the juvenile products industry has to offer.  

Just For Fun

We had to share this video about new moms meeting other moms -- we've been there ourselves -- and this one about what a big brother left alone with his baby sibling did when he thought no one was watching. Enjoy!


Welcome New Child's Play Client!


Child's Play is excited to begin work with Seedling, a new line of toys and activity kits designed to inspire kids to dig into playtime and explore the world around them.  Hand-assembled in New Zealand, Seedling activity kits include everything needed for instant playtime to help children discover unexpected interests and passions.  From mermaids and magic to superheroes and science, Seedling offers products that suit any age and interest and cross gender, ethnic and cultural divides. Child's Play will help Seedling generate awareness of its U.S. launch through traditional media and blogger outreach programs.  

What Moms
Are Talking About


About Us

Child's Play Communications is the leading agency specializing in public relations,
blogger outreach, social media and word-of-mouth communications for products and services targeted to moms.


Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.


Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or  Pinterest.