June 2014
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THE LATEST AT CHILD'S PLAY

 

Las Vegas, here we come!

The Child's Play team is packing for this year's trip to the annual Licensing Expo. We love checking up on the latest hot properties for families--and, of course, saying hello to old friends.

 

If you'd like to become a new friend of Child's Play, let's plan on getting together. To make a show appointment, please contact agency president Stephanie Azzarone at (212) 488-2060 x 11 or sa@childsplaypr.com.

 

Meanwhile, please join us in welcoming Selena Rodriguez as our new Senior Account Executive. Selena brings extensive experience in developing and implementing high-impact publicity campaigns for tech, lifestyle and consumer entertainment products including licensed properties from top companies such as Hasbro, Marvel, Nickelodeon and Universal Studios. 

 

Happy Father's Day!

Although we specialize in marketing to moms, we want to send a major shout out to the members of our Digital Dads blogger network as well as to all the other dads out there during their special month. Enjoy!

From Our Blog

From 'Mister Mom' to 'Stay-at-Home Dad'

By Stephanie Azzarone, president, Child's Play Communications

 

Are more men staying at home in order to raise their kids?

 

Yes, happily, but not as many as some may assume.

 

A recent Pew Research Center report looked at stay-at-home dads and their reasons for being home. Nearly 2 million fathers stayed at home in 2012, according to the most recent Census data--close to double the 1.1 million in 1989.

 

READ MORE 

CPC Client Buzz

 

Child's Play generated a great interview with

VINCI Education's CEO in Fast Company!

Welcome New Clients!
We are delighted to add Tiggly, a learning company pioneering a new way to educate children in the digital age, to the Child's Play family of clients.  The company blends its innovative Edtech apps with interactive, physical "appsessories" to maximize the play time experience for preschoolers. Child's Play will conduct traditional media relations and blogger outreach for the New York-based startup.
 
Child's Play is also now handling traditional media and blogger relations for Creata's Monster 500 line of highly collectible, monster characters that drive small and large vehicles. The characters marry a child's love of cars with the ghoulish and gross.
What Moms
Are Talking About

 

About Us


Child's Play Communications is the leading agency specializing in public relations, social media, content marketing and word-of-mouth communications for products and services targeted to moms.

 

Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.

 

Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.