May 2014
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The last few weeks have been busy ones for Child's Play president Stephanie Azzarone, who attended the annual Women Presidents Organization Conference, in New Orleans. Along with feasting on beignets, chicory coffee and oysters, she listened to inspirational speakers such as Lauren Bush Lauren, founder of FEED Projects. The WPO members then had the unique opportunity to walk a "second line" to the French Quarter, complete with dancers and musicians, and the following day were serenaded by a gospel choir to the tune of When the Saints Go Marching In. Next, the Child's Play team checked out the latest blogger-world news at the Mom 2.0 blogger conference in Atlanta. See more on the event below.

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(Photo Credit: Katie Johnston)

Happy Mother's Day!


What do mom's really want for Mother's Day? According to a survey we conducted, 14.6% of moms prefer handmade gifts, followed very closely by a day off (13.6%) and a spa day (12.9%). Clearly, moms need a break more than breakfast in bed (1.3%). 


But the biggest surprise in our survey was finding out that nearly a quarter of all moms receive nothing for Mother's Day. 

From Our Blog

Mom 2.0 Summit Recap

By Stephanie Azzarone, president, Child's Play Communications


I've been attending mom blogger conferences for years - this summer will be my seventh BlogHer event. Yet last week was the first time I had the opportunity to turn out for the Mom 2.0 Summit, which took place in Atlanta. Staff members who had gone in the past highly recommended it, and finally, this  year, I had no scheduling conflicts.


About 600 women - and a few men - were on hand. I was immediately impressed, first, by the level of bloggers in attendance - many of them the real leaders in the world of mom blogging, women I had known and worked with for a very long time.



CPC Client Buzz featured during a segment on WPTV 
The Boston Globe article highlighting the success of local 12-year-old Time for Kids Reporter
Wildlife Conservation Society kicks off Dinosaur Safari at the Bronx Zoo


Welcome New Clients, DK Publishing & Orbotix!

We are excited to welcome new clients: DK Publishing, known for its distinctive and highly visual collection of books that inspire kids from toddlers through teens, and Orbotix, a company that launched Sphero, an interactive and educational robot that brings programming off the computer and into real life. 


Orbotix will be joining our new CPC Tech Division (specifically designed to support family-friendly technology) and we will be working with both DK Publishing and Orbotix to build "mom buzz" and awareness through traditional and social media campaigns. 


Licensing Expo 2014

Heading to Licensing Expo 2014 in Las Vegas next month? We are too! Child's Play Communications has represented dozens of licensed properties, in categories from toys to TV shows to technology. If you'd like to connect to discuss how Child's Play can help build your brand, please e-mail Stephanie Azzarone at or call (212) 488-2060 x 11.     


What Parents
Are Talking About

How Marketing is Changing to Reach Millennial Moms



Moms on a Mission Push for ads Showing 'People of all Abilities'

Using Kids' Mobile Apps as an Effective Parenting Tool

People Interview for World's Toughest Job in Video with a Twist

How Theo and Beau's Naptime Love Story Changed Our Lives 




Industry Hot Topics
Facebook Launched a Newswire to Surface More Breaking News

Coming to Your Twitter Feed: Ads That Preview Company Websites



25 Entrepreneurs Reveal What They Wish They'd Known Before Their First Startup

3 Best Practices for Effective Business Networking


Heartbleed: What You Need to Know About the Massive Internet Security Flaw


About Us

Child's Play Communications is the leading agency specializing in public relations, social media, content marketing and word-of-mouth communications for products and services targeted to moms.


Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.


Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.