March 2014

THE LATEST AT CHILD'S PLAY

February was certainly BUSY. Toy Fair was the focus, as it is at that time every year, and the Child's Play team was out in force, roaming the aisles and supporting clients that were exhibiting at the show. Kidscreen, just the week before, was filled with positive meetings. This was a particularly hectic two weeks for Child's Play president, Stephanie Azzarone. She took part in a panel on marketing at iKids the day after Kidscreen and the following week made a presentation on what moms look for when buying kids' apps at the Digital Kids Conference. That week ended with the opportunity to speak to a group of young women at the annual Stern Undergraduate Women in Business Conference at New York University.

And March is...catch up time for all of us!

Child's Play Announces New Tech Division

Child's Play Communications (CPC) is excited to formally announce the launch of CPC Family Tech, a new division specifically designed to support family-friendly technology. "We've been handling so many child- and parent-focused technology products, we've decided to launch a group entirely devoted to that category," said company president, Stephanie Azzarone. CPC Family Tech will be responsible for promoting products ranging from apps to tablets to technology-driven toys. Recent clients have included the Time for Kids app from TIME, Inc., multiple Peppa Pig apps, littleBits (a system of electronic modules that snap together with magnets to create circuits) and smartphone-driven personal robot, ROMO, from Romotive.

CPC Wins Gold Bulldog PR Award

Child's Play is honored to win a Gold level award for Building a Brand: a littleBits at a time in the Best Campaign Under $100,000 category from Bulldog Reporter!

CPC Client Buzz


littleBits featured in USA Today VIEW	littleBits featured in Consumer Reports VIEW	littleBits featured in Mashable VIEW

TIME for Kids featured in the Charlotte News & Observer VIEW	The Official Peppa Pig U.S. Facebook Page exceeded 100,000 fans! VIEW	We teamed up with @ResourcefulMom and our blogger network to launch Toopy & Binoo's U.S. YouTube Channel with a Twitter Party that was trending worldwide!

Welcome back, VINCI!

We're pleased to welcome back VINCI Education as a Child's Play client.

Previously, Child's Play was responsible for developing VINCI's mom-blogger program. Starting this month, the agency will manage all outreach to top-tier traditional media as well as company leadership positioning.

Welcome back, Wildlife Conservation Society!

We're also pleased to welcome back the Wildlife Conservation Society (WCS) as a Child's Play client for its 2014 season! CPC will be responsible for promoting events at the Bronx Zoo, NY Aquarium, Queens Zoo and Prospect Park Zoo and developing its 2014 local blogger program.

What Parents

are Talking About

Breastfeeding Ban Angers Moms on Social Media

Selfies Blamed for Spreading Lice Among Teens

The Anti-Barbie

It's Women's History Month!

Industry Hot Topics

Ways Social Media is Driving a Business Revolution

Study Says Social Media Users are Disproportionately Female

The Impact of Netflix, YouTube and Hulu on US Kids' Viewing Habits

Breaking Down the Barrier Between Editorial and Ads

About Us

Child's Play Communications is the leading agency specializing in public relations, social media, content marketing and word-of-mouth communications for products and services targeted to moms.

Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.

Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.