August 2014
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Licensing Show 

Child's Play president Stephanie Azzarone just had to have her picture taken with Sesame Street's Cookie Monster and Abby. Along with a long list of meetings with potential clients - thank you, all - the best part of the show was bumping into and catching up with old friends and acquaintances.  


BlogHer '14

The Child's Play team was once again in attendance at BlogHer, the world's largest conference for women bloggers. This year's event in San Jose marked the organization's 10th anniversary. Client Tiggly was among the exhibitors. For more on BlogHer, see "From Our Blog" below


Getting More Social

Child's Play Communications is pleased to announce that we are not only strengthening our blogger management team but also our social network staff.  This means that, in addition to the community management, social network strategy and content capabilities we have always offered, we are now providing expertise in targeted CPC/CPM ad buys across channels and heightening our research, measurement and analysis capabilities.

From Our Blog

BlogHer: 10 Years Later

By Stephanie Azzarone, president, Child's Play Communications


In late July, I attended the 10th anniversary celebration of BlogHer, the world's largest conference for women bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their stories, their passion, their pursuit of truth for a broad diversity of constituencies, their inclusion of topics ranging from parenting to mental illness to politics to technology. Some have chosen to make a difference with their blogs, others simply to make money. The best balance both.


CPC Client Buzz



featured in 
Boston Business Journal 

              READ MORE


          Bundoo featured in Newborn & Pregnancy
------------------------------------------------------------------       Time for Kids featured in Washington Post

Welcome New Clients!

We're delighted to announce that Child's Play Communications is now representing SoCozy, the new Professional hair care brand specifically designed for children ages 2-12.  The Child's Play team will handle social media and blogger programs for the launch of the SoCozy collections. Hair care expert Cozy Friedman, founder of the popular New York City Cozy's Cuts for Kids Salons, is the talent behind the brand. Developed as a result of Cozy's 20 years of experience styling children's hair, the SoCozy formulas have "no-nasties": They are non-toxic and free of parabens, sulfates, phthalates, synthetic color and propylene glycol, as well as nuts, gluten, and wheat. 

What Moms
Are Talking About


About Us

Child's Play Communications is the leading agency specializing in public relations, social media, content marketing and word-of-mouth communications for products and services targeted to moms.


Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.


Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.