Empower - Support for the Voluntary Sector
Q: What is the biggest hurdle facing Social Enterprises?
A: Understanding how to sell:

The sales process is not something that can be delegated to a business development manager to deal with; it's a whole team effort.

 

Selling starts with market research. You need to understand your market before you even start to sell: who they are, where they are and what their values are.

 

Generating leads:

A lead is the first step to a sale. An enquiry, an identification of need or an email requesting information are all potential leads.

 

They can come to everyone in your organisation and they MUST know how to deal with them.

 

Keeping customers:

The easiest sales are with the customers you already have. Maintain dialogue with customers so you are ready to meet their needs as and when they need them.

How we can help:
Training:

Our Effective Marketing and Selling training course can be delivered as a programme course where individuals attend. 

 

Training dates are scheduled based on the level of interest we receive via our training noticeboard. 

 

To request this training in your area please email consultant@empowersvs.co.uk or to view the noticeboard CLICK HERE.

 

We can also deliver this training course to your whole team. This enables your whole team to develop the skills needed to generate sales and trade successfully. 

 

CLICK HERE for more information about our in-house training option.

Services:

Through our 'Sales and Marketing Strategies for Social Enterprises' service we can work with your board or team to develop a comprehensive sales and marketing strategy which will: 

- Identify your market

- Route to market

- Develop a lead generation strategy

- Develop a competitor analysis

- Create your first set of sales targets.

 

Empower will leave you with a strategy and the skills to sell and love it.

In This Issue

Why does the Third Sector find it so difficult to sell?


Whilst there are a proportion of Social Enterprises who sell effectively and generate a reasonable income, many find the switch from grant dependency to trading just too big a change. 
 
So why is this?

Read More

Top tips:


Generating sales leads and getting customers to your door...

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For more information on how we can help you and your organisation contact us at consultant@empowersvs.co.uk or call us at 01874 730 067.

 

Many thanks
The Empower Team
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