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Effective Marketing and Selling:
Increasingly, charitable organisations are seeking customers who will purchase goods and services directly from them.
Within the Third Sector, selling and marketing has often been associated with pressure sales, rogue traders and con artists.
But everyday we as individuals and organisations make purchases with companies and brand names we trust. So how do they do it?
Bev Garside, Director of Empower, has spent over ten years developing a trusted brand and getting to understand her market.
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