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Serving Arizona, Colorado, New Mexico and Wyoming
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Denver Printers Celebrate At Awards Night
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Following in the footsteps of the uber-successful awards night held at Rustler's Rooste in Phoenix on April 7th, the Denver program was held last week at the downtown Embassy Suites Hotel in Denver .The elegant affair recognized the Colorado winners in the regional competition where printers from Arizona, Colorado, New Mexico and Wyoming were all encouraged to participate. Multiple award winners included C & D Printing, Henry Wurst, Publication Printers, and Vision Graphics, which took home both the Best of Show and People's Choice Awards. The evening also featured the presentation of several Employee Recognition Awards. Special thanks once again to all of the event sponsors (see below) and the amazing team at ASU, including Cathy Skoglund and Stetson Finch for all of their work on the event. The complete list of winners will soon be posted on the WSPA Website. A printed showcase piece featuring all of the winners will also be sent to all members. It's never too early to start putting aside your best pieces of 2016 for next year's competition! |
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Arm Your Company And Your Customers With Pro Print Facts
92% - Consumers are more likely to notice and read direct mail (53%) than email (26%), and 92% say they get ideas for shopping trips from printed material. 3x - Direct mail appeals garner 3 times more charitable donations than emailed appeals. 6x - Direct mail outperforms all digital channels combined by nearly 600%. 82% - Consumers on average ignore 82% of online ads, studies show. These are just some of the statistics available through the WSPA-endorsed Choose Print campaign. The goal of the campaign is to promote the effectiveness of print and to reinforce the fact that print on paper is a recyclable, renewable, and, thus, sustainable environmental choice. And the effort is working as we continue to reach out to designers, print buyers, and purchasing agents. The latest addition to this multi-faceted program is a six-part "Be Prepared" poster series aimed at you, the printer. It will give you strong, fact-based responses to address common objections you hear about print. Access and print these posters and print them prominently in your workplaces and certainly to your sales team. CLICK HERE for the artwork to print. Sources:
1 Breaking Through The Noise (study from Choose Print Research page)2 2015 DMA Response Rate Report3 Print Drives Online Giving (Choose Print Resources)4 Most of Us Ignore Online Ads (study from Choose Print Research page) |
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Learn The Latest On Technology At Special Phoenix Program - June 13th
Technology plays such an important role in the strategic direction of printing companies. The right investment in technology can provide profitable dividends for years to come. The wrong investment can spell disaster. Fresh on the heels of Drupa, the world's largest printing equipment exhibition, this session will explore the latest technology trends and developments impacting our industry. This 90 minute program will cover: - What technologies dominated Drupa this year, from ink jet to Benny Landa's nanography
- What vendors are poised to make bold moves
- What investments in technology might provide the greatest ROI for your company.
Space is limited for this program so register before it sells out! CLICK HERE to register. Program SpeakerJulie Shaffer is the Vice President of Education and Marketing Strategies with Printing Industries of America. She joined PIA in May 2000. A member of the executive management group, Julie overseas all of PIA's education initiatives including conferences, webinars, and the Integrated Learning Center. She is an industry expert on topics such as digital file prep, prepress productions, web-to-print, social media, digital printing, 3D printing and integrated media. |
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Labor Relations Bill Introduced To Block Union "Persuader" Rule
Pro-print, pro-business action took place in the US House last month as Representative Bradley Byrne (R-AL) introduced H.J. Res. 87, a bill to use the Congressional Review Act (CRA) to block the recently issued, highly controversial "persuader" rule.
The new regulation would make it more difficult for printing company owners to communicate with employees regarding information related to union organizing.
More than a dozen GOP members of the House Education & Workforce Committee joined Byrne in this action. Under the CRA, Congress can use the full force of the law to block a federal agency from implementing a rule (or reissuing another one that is considered "substantially similar.")
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Lessons From Lindgren: We Got A Better Quote - Now What?
This is not what we want to hear from a client. When we do hear it, we should constructively react. If we have a good relationship, asking to see the other quote is doable. We may find hat the quote is based on a a different set of specs and client expectations than we were working with, which opens the door to showing why the comparison isn't correct and may lead to an ugly surprise.
We may even be able to suggest a new approach to solving the client's problem which will give us another shot. Finally, this is an opportunity to leverage the fact that we're the known quantity and the competition isn't, so why should the client take a chance of the job going wrong?
Bob Lindgren is the President and CEO of Printing Industries Association of Southern California, the largest affiliate of PIA. Mr. Lindgren has more than 40 years of experience in the industry and is an expert in the area of print finance.
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Save Thousands With FedEx.
As a member of WSPA and Printing Industries of America, you are eligible for special member benefits to help you save money on the products and services you need, including special discounts on select FedEx® services.
The average members saves over $650 on parcel shipments and over $3,800 on freight shipments (LTL) annually.
Take advantage of FedEx savings and save up to:
- 26% on select FedEx Express® U.S. services.2
- 18% on select FedEx Express international services.2
- 15% on select FedEx Ground® services.2
- 70% on select FedEx Freight® services.2
CLICK HERE for program details. This will take you to the member savings page. For Passcode, enter DH737Z. For Membership number, enter 00000. From there, you will be taken to a screen to select the FedEx discount you are interested in (Express, Ground or Freight). Questions? Feel free to contact Beatrice Castillo at 1-888-370-3972 or beatrice.castillo.osv@fedex.com.
Make sure you identify yourself as a PIA member.
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A safe and healthful work environment is a key factor in running a successful operation. The health, safety, and environmental responsibility of your company is one of the main concerns of Printing Industries of America, which employs a three-person team just for this discipline. PIA's Environmental, Health, and Safety (EHS) Affairs Department knows and understands the printing industry inside and out and are available to help with all of your EHS needs!
Among the consulting services they provide:
- Air permitting
- Air emissions record-keeping and compliance certification
- Conducting mock environmental compliance audits
- Support for implementing a sustainability program
- Environmental and OSHA compliance guidance
- Conducting mock OSHA compliance audits
- And much more!
The next time you have a compliance question or need assistance regarding safety, sustainability or the environment don't hesitate to contact the experts at Printing Industries of America.
The average OSHA fine in the printing industry is expected to increase to $17,000. For a fraction of this cost you could ensure your plant is complaint by engaging one of PIA's EHS consultants.
Call toll-free at 800-910-4283 ext. 792 or email EHS@printing.org
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Trust: Survey Shows Where The Opportunities Are
One of the most important initiatives your company should pursue every day is building trust. Simply put, trust is what changes the behavior of your customers.
According to the 16th annual Edelmen Trust Barometer, 55 percent of respondents say that having "transparent and open business practices" was important to building trust in a company. The survey, conducted among more than 33,000 customers, also showed that only 31 percent feel that companies are doing a good job of being transparent. Here's a look at some of the most popular rules of engagement today:
- 63% search engines
- 58% traditional media
- 53% online-only media
- 46% owned media
- 44% social media
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Improve Your Plant Tours
The plant tour is a staple of the sales process. The client gets a walk through and we point out the big press, the neat plant, the CSRs etc. That's standard operating procedure, but it's missing an opportunity - your people.
Everyone likes to talk about what they do and even brag about it. Think of having your folks in the plant sharing what they do to get the jobs out right and on time. Think of CSRs telling war stories about how they solved last minute problems. Think of your HR person talking about how your hire and train your people. Going the extra mile may make all the difference!
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Gossip
Many managers worry about the destructive impact of gossip on employee morale and productivity. If you want to set up a "no gossip" policy in your workplace, start by defining what gossip is and what it isn't.
For your purposes, define gossip as negative comments about a co-worker delivered outside of hi or her hearing. Positive comments aren't gossip, and neither is the latest celebrity scandal.
Employees and managers alike should make a rule of discussing negative performance only with the person in question, not behind their back with someone else. With this rule in place, you and your employees should do a better job of knowing what not to say.
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Thank You Print Excellence Awards Sponsors
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Weekly Photo Feature:
Are you Kidding Me?!
Each week, E-Connects shares incredible photos on just how lax individuals can be when it comes to safety. The goal - to keep a safe work environment front and center on the minds of all of your employees. Pictured: I got ya bud!If you come across a funny safety pic you think should be featured, email Michael Makin at mmakin@wsprint.org. |
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Free Resources
As a member of WSPA, you are automatically a member of Printing Industries of America, the largest graphics arts trade association in the world. PIA's website has literally hundreds of free resources for you and your employees. Have you checked out www.printing.org/free?
If you need any assistance logging in to access the free member content, simply call PIA's Member Central at 1-800-910-4283, ext. 770.
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Quote For The Week
"Repetition does not transform a lie into a truth.."
Franklin D. Roosevelt
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WSPA | 844-237-1550 | wsprint.org
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