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March 2, 2016
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Online Publications Are No Substitute For Print!

Facing budgetary pressures, many organizations are considering changing their print magazines to online publications. A recent Virginia Tech study1, however, indicates that this might not be wise.

Subscribers to Virginia Tech's alumni publication were sent either a print version of the magazine or an email invitation linking to the online version of the magazine, and then contacted by telephone and asked a series of questions about the publication. The results showed that:
  • More people remembered getting the print magazine-Only 49% of those who received the online version remembered getting the email, while 82% of those who received the print version remembered receiving it.
  • More people opened the print magazine-The print magazine was viewed by 77% of those who remembered receiving it, while only 49% of those who remembered receiving the online invitation actually clicked through and viewed the publication.
  • More people remembered articles from the print magazine-Respondents who viewed the print version recalled a significantly greater number of articles than did those who viewed the online version.
All in all, the print publication appeared to be more effective than the online publication. As the author surmises, "ceasing a print publication in favor of an online-only publication might hurt the effectiveness of an organization's marketing communication, and managers should not make the decision based on cost alone."

For more captivating facts about the power of print, visit www.chooseprint.org.
Colorado Minimum Wage Posters Available - You Must Display Them

As previously announced in E-Connects, the Colorado Department Of Labor set the state's 2016 minimum wage rate at $8.31.

Under normal circumstances the rate is tied to the rate of inflation. The 2016 minimum wage poster, which is required to be displayed so it is visible to all employees, was released in January.  CLICK HERE to access the artwork to display in your facility. 

7 Deadly Wastes of Lean Manufacturing

Companies adopting a Lean philosophy strive to remove or shorten time spent on activities that the customer doesn't value. For example, although steps like estimating and make-ready are thought of as necessary in the business, they are branded as non-value-added for the customer and targeted for reduction. The basic concept of the Lean philosophy focuses on the removal of the seven deadly wastes in manufacturing and business processes in order to reduce overall waste in the company. What are these deadly wastes, and how do they affect the productivity of a plant?

1. Defects.
Often thought of as the most simple of the deadly wastes, defects can lead to many additional problems you didn't know you had. When the quality of your work isn't up to par with a customer's expectations, it often leads to replacements or refunds. Because of this, defects lead to wasted manpower, resources, and costs.

2. Overproduction,
Although being prepared for any circumstances is a good thing, producing too much of a product too soon leads to wasted manpower and resources. Most of the time, managers end up throwing away these products or giving them away for free. When you overproduce, you waste time, resources, and costs.

3. Transportation.
Do you transport your resources from one location to another? This is another one of the deadly wastes where expenses could hide. It's much better to have all of your materials at one location. When doing so, you don't have to pay for extra manpower or equipment to move pieces. This process doesn't add to the quality of your finished piece and extends lead time.

4. Waiting.
When you send an email with a question, how long does it normally take for the other person to respond-hours, weeks? This time spent waiting for information is time that you or your employees could be spending on creating a product or improving the quality on a finished piece. Companies committed to Lean manufacturing believe that by addressing this deadly waste, you help create a better flowing plant.

5. Inventory.
It's impossible to create a product without an inventory. However, excessive inventory ties up costs in unused materials. Not to mention, you need somewhere to store the inventory, a way to package and keep it safe from damage, and you need to move it around. By only purchasing what you need at the time you need it, you save costs, space, and manpower.

6. Motion.
Think about the way your plant is designed. Are your employees walking around to retrieve materials or look for tools? Are they bending down to lift heavy equipment? These kinds of things relate to the deadly waste of motion. If not kept in check, this waste not only adds time and worker fatigue, but it could potentially lead to safety hazards in the workplace-ultimately resulting in employee injuries and worker compensation payouts.

7. Excessive processing.
Why spend an excess amount of time working on an aspect of your product that your customer doesn't care about? For example, cleaning and polishing beyond a required level or painting an area that a customer can't see requires extra energy that the customer isn't likely to notice. It's great to go above and beyond in terms of quality, but saving that manpower for when your customer clearly cares about the difference is often your best bet in reducing this waste.

An eighth waste added by many experts is the under-utilization of people's talents. This leads to frustrated employees, high turnover, and poor morale. It also limits the pace at which organizations can improve.All employees in a Lean-thinking company should be able to spot the seven deadly wastes in a process and know how to fix the issue.

To learn more about how your company can use Lean Manufacturing to reduce waste in your company, register for the  2016 Continuous Improvement Conference today!

Happy Hour @ Minder Binders (Phoenix)

Kick back and relax with friends and peers from the printing industry at WSPA's Phoenix Happy Hour at Minder Binders!  No suits, no ties, no hassles - just fun!

Meet PIA CEO Michael Makin and members of your local board of directors, catch up on the latest industry news or just have a cold one after a long day.  Hope to see you there on Wednesday, March 16, 2016 (5:30 p.m. - 7:30 p.m.).

Minder Binders - 715 S. McClintock Drive, Tempe, AZ 85281
2016 Sales Compensation Survey

One of the most frequently asked questions by printing industry executives revolves around sales compensation. Should it be commission? Based on gross sales? Value-Added? What is an appropriate percentage for sheetfed? Digital? More importantly, what are my peers doing?
 
Over the next 30 days, WSPA will conduct a sales compensation survey in conjunction with Printing Industries of America and its Affiliates across the United States. The result will be the industry's most comprehensive sales compensation survey.

The cost? Participating companies receive the survey results for FREE! This is a $250 value ($500 for nonmembers).
 
To participate, you simply download the following Excel questionnaire by CLICKING HERE.
Referrals Still Work!

One of the most powerful selling tools is a customer reference. Customers like nothing better than networking and identifying successful solutions being offered to similar organizations. Putting a customer reference on a website, or providing references to existing prospects, is a smart thing to do. 

Obtaining customer references to prospect and identify new opportunities should be a part of any sales plan. For more thoughts on this topic from sales consultant Joe Rickard, visit this site.
Reminder: Post OSHA Form 300A

OSHA requires that employers post from February 1 to April 30, 2016 a summary of the job-related injuries and illnesses that occurred last year. Employers are only required to post the Summary (OSHA Form 300A), not the OSHA 300 Log.

Those employers with 10 or fewer employees are normally exempt from federal OSHA injury and illness record keeping and posting requirements.

The summary must list the total numbers of job-related injuries and illnesses that occurred in 2015 and were logged on the OSHA 300 form. Employment information about annual average number of employees and total hours worked during the calendar year is also required.

Companies with no recordable injuries or illnesses in 2015 must post the form with zeros on the total line. All establishment summaries must be certified by a company executive.

Click here to download the appropriate forms.

Seats Still Left For M & A Session In Phoenix - Only $39!

Program Overview

Printing companies today need to grow in order to remain healthy.  As adding volume organically continues to be a challenge, growing by acquisition is a very realistic growth strategy.

Merging with or acquiring another company is a viable method of strengthening your company's financial position and provides the added volume necessary to stabilize pricing to attract and retain customers.

This 90 minute program will cover:
  • The methods, advantages and pitfalls of employing acquisitions as a business growth strategy
  • What to look for in a potential merger or acquisition
  • How to best position your company should you wish to sell
SESSION LEADER

Paul Reilly has over 30 years of experience in the printing industry.  For the last decade he has provided investment banking and financial advisory services for sellers and buyers, valuation services, financing and refinancing efforts, turnaround and restructuring services and management consulting. 

Mr. Reilly is the former Chairman and CEO of Cenveo, Inc., one of North America's leading graphic communications firms.  During his tenure with the company, Cenveo grew from $17 million to over $2 billion in sales, while completing some 60 acquisitions.

Date: Wednesday, March 16, 2016
Time: 10:30 a.m. - Noon (followed by a light networking lunch)
Where: Konica Minolta (4415 East Cotton Center Blvd, Phoenix, AZ 85040)
Price: $39 for Members  $99 for non-members

WSPA member companies attending the session will also receive a follow up desktop valuation of their company for FREE!  (A $3,000 value).

Space is limited.  CLICK HERE TO REGISTER.

Graciously sponsored by:
KonicaMinolta

Recognize Your Stars!

We all know that our people are our greatest assets yet how often do we let them know just how valuable they are - particularly in front of their peers?
 
Once again, this year's Print Excellence Awards events will also feature the WSPA Employee Recognition Awards where member companies can single out exceptional performance by team members.  These awards were a huge hit last year and for good reason - everyone likes a pat on the back in front of their peers.

Who has made a difference in your shop and nominate them for a WSPA Employee Recognition Award. Recipients will receive a beautiful certificate at the Print Excellence Awards and be recognized before their peers at these well-attended events.  For nomination forms, CLICK HERE.

Deadline for nominations is March 15, 2016
Weekly Photo Feature: Are you Kidding Me?!

Each week, E-Connects shares incredible photos on just how lax individuals can be when it comes to safety. 

The goal - to keep a safe work environment front and center on the minds of all of your employees.

Pictured: Recipe for disaster!

If you come across a funny safety pic you think should be featured, email Michael Makin at mmakin@wsprint.org.
Refer-A-Member Incentive

WSPA is only as strong as its membership base and wants to continually grow to service its members.  You can help by being an ambassador and referring potential members our way!
 
What's in it for you for spreading the word?  If you refer a member and they sign up, we will send you a $50 gift card.   
 
Send your leads toll free to Michael Makin at 1-844-237-1550 (ext. 3) or email him at mmakin@wsprint.org. 
Quote For The Week

"Far and away the best prize that life offers is the chance to work hard at work worth doing"

- Theodore Roosevelt
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