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Serving Arizona, Colorado, New Mexico and Wyoming
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Jump Start First Quarter Sales - Join The Power Selling Program Now!
The very popular Power Selling Program is open for enrollment. It is recommended for top management of commercial print service providers that want to increase sales. The Power Selling Program is a turnkey training package combining online classes, printed content and live coaching sessions that benefit the company through accelerated and effective onboarding of new sales professionals and increasing the results of existing sales staff. This is a comprehensive package, minimizing lost sales time and offering live and tailored coaching and consulting by L eslie Groene-a printing industry veteran. Leslie is one of the coaching superstars in the world of corporate sales as well as a business and motivational speaker. Leslie's roots are in the printing industry in Southern California. She helps her clients focus on revenue generation and profit growth. Click here for more!
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Sales Clinic Held In Denver
On February 11th, noted sales consultant Dave Fellman held a one day printing sales clinic for Denver area printers.
The event focused on the skills sales people need to improve to drive increased sales including prospecting skills, questioning skills, convincing skills, negotiation skills, customer maximization skills and time management.
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Cyber-Crime Is Scary And Expensive
Business owners today understand the tremendous benefits of using the Internet, computers, and technology in their everyday operations.
Unfortunately, all that technology can open the door to some very serious cyber threats. Every business that is "plugged in" is a target for criminals to steal, spy, and cause major disruption.
Cyber threats can be a major blow to a company's financial and operational well-being. They can also expose businesses to non-criminal risks, such as privacy requirements, damage to technology assets, and liability for damages caused by inadvertent injury to others. These cyber risks can be just as severe as the typical property, liability, business auto, and workers compensation exposures.
Could something like this happen to you?
- System hack - Hackers install card skimmers onto your business's payment card system, allowing them to collect debit and credit card numbers for as long as the skimmers remain undiscovered. You must investigate and provide the required notification to the affected individuals, which could number in the hundreds or thousands.
- Virus infection - A virus infection corrupts data and causes your computer system to stop functioning properly. You lose revenue, and incur the cost of hiring an information technology firm to remove the virus and reinstall your software.
Unfortunately, these are just two examples of constantly evolving cyber-attacks that could affect your business. Hackers are opportunists. If there's a hole in your defense against these types of crimes, they'll take advantage if given the chance. What you do to protect your business from technology disruptions could mean the difference between business as usual, and no business at all.
There are many ways to lessen the financial impact these broad, complex hazards present. When your insurance professional discusses data compromise and cyber coverages with you, ask what options and limits are covered, excluded, or available for your unique exposures.
Federated Insurance offers data compromise and cyber coverages to help you recover in the event of a data breach, and risk management recommendations that could help you block the criminals. To find out which coverages are available in your state, contact your local Federated Marketing Representative or call 1-800-533-0472.
Source: Federated Insurance
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Six Reasons Why Marketing Infographics Work
Infographics are visual representations of information, data or knowledge, and they've become increasingly popular in the marketing world.
Here are 6 reasons why:
Engaging - Visual information can be easier to process
Memorable - Present information in an interesting way
Emotional - People respond differently to images than to words alone
Sharable - Easy to share on social media sites
Flexible - Work for many types of information
Helpful - Can generate inbound links to boost your website's SEO
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New Mileage Rates For 2016
New mileage rates for 2016 The Internal Revenue Service has changed the 2016 optional standard mileage rates used to calculate the deductible costs of operating an automobile for business, charitable, medical or moving purposes.
The new rates for which started Jan. 1 are:
54 cents per mile for business miles driven, down from 57.5 cents for 2015 19 cents per mile driven for medical or moving purposes, down from 23 cents for 2015 14 cents per mile driven in service of charitable organizations
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Save On Employment Screenings With Caliper
For over 50 years, Caliper has consulted with over 28,000 companies on improving every aspect of their workforce from hiring and selection to employee development and succession management. Starting with accurate and objective insights our consultants gain from our time-tested, scientifically validate personality assessment, the Caliper Profile, the organization has been able to help its clients reduce the high cost of turnover, help first-time managers excel, and create solutions that are tailored, practical, and adaptable. Whether you are looking to hire top performers, develop talent, build teams, or transform your organization, Caliper can help. And now as a member of WSPA and Printing Industries of America, you can access Caliper services at a 10 percent discount. To learn more about Caliper's services visit www.calipercorp.com. To get your 10 percent discount, simply call 609-524-1200. Make sure you identify yourself as a member of Printing Industries of America.
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Special Session: Grow Your Business Through Acquisition - only $39!
Program Overview
Printing companies today need to grow in order to remain healthy. As adding volume organically continues to be a challenge, growing by acquisition is a very realistic growth strategy.
Merging with or acquiring another company is a viable method of strengthening your company's financial position and provides the added volume necessary to stabilize pricing to attract and retain customers. This 90 minute program will cover: - The methods, advantages and pitfalls of employing acquisitions as a business growth strategy
- What to look for in a potential merger or acquisition
- How to best position your company should you wish to sell
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SESSION LEADER
Paul Reilly has over 30 years of experience in the printing industry. For the last decade he has provided investment banking and financial advisory services for sellers and buyers, valuation services, financing and refinancing efforts, turnaround and restructuring services and management consulting. Mr. Reilly is the former Chairman and CEO of Cenveo, Inc., one of North America's leading graphic communications firms. During his tenure with the company, Cenveo grew from $17 million to over $2 billion in sales, while completing some 60 acquisitions.Date: Wednesday, March 16, 2016 Time: 10:30 a.m. - Noon (followed by a light networking lunch) Where: Konica Minolta (4415 East Cotton Center Blvd, Phoenix, AZ 85040) Price: $39 for Members $99 for non-members
WSPA member companies attending the session will also receive a follow up desktop valuation of their company for FREE! (A $3,000 value).
Space is limited. CLICK HERE TO REGISTER.
Graciously sponsored by:
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Recognize Your Start Employees At Print Excellence Awards
We all know that our people are our greatest assets yet how often do we let them know just how valuable they are - particularly in front of their peers?
Once again, this year's Print Excellence Awards events will also feature the WSPA Employee Recognition Awards where member companies can single out exceptional performance by team members. These awards were a huge hit last year and for good reason - everyone likes a pat on the back in front of their peers.
Who has made a difference in your shop and nominate them for a WSPA Employee Recognition Award. Recipients will receive a beautiful certificate at the Print Excellence Awards and be recognized before their peers at these well-attended events. For nomination forms, CLICK HERE. Deadline for nominations is March 15, 2016
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Happy Hour At Tony P's
WSPA's first Happy Hour of 2016 was held on Thursday, February 11th at Tony P's in Denver.
PIA CEO Michael Makin hosted the event along with WSPA Board members Luann Wood and Dean Hruby. The next Happy Hour will be in Phoenix at Minder Binders on Wednesday, March 16th. Come one come all!
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Weekly Photo Feature: Are you Kidding Me?!
Each week, E-Connects shares incredible photos on just how lax individuals can be when it comes to safety. The goal - to keep a safe work environment front and center on the minds of all of your employees. Pictured: Human snakes and ladders.
If you come across a funny safety pic you think should be featured, email Michael Makin at mmakin@wsprint.org.
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WSPA In Two Minutes
Are you taking full advantage of your membership in WSPA and PIA? What to learn what you might be missing in just two short minutes?
Visit our website to get a video overview of the programs and benefits of your local printing association, including discount programs that could well pay for your annual membership dues.
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Quote For The Week
"Be kind because everyone you meet is fighting a hard battle."
- Plato
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WSPA | 844-237-1550 | wsprint.org
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