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Serving Arizona, Colorado, New Mexico and Wyoming
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New Discount Program For WSPA Members
WSPA is pleased to announce yet another discount program for members. With Employers Choice Online, you can save 20 percent off the cost of both standard and managerial background checks. These legally compliant results help employers reduce workplace violence, theft, fraud, substance abuse and negligent hiring liabilities. Standard Package Background Checks Include- Social Security Address trace
- County criminal search
- Nationwide criminal database search
- Driving history search and
- Employment verification (previous 3 employers)
Managerial Package Background Checks Include:
- Social Security Address trace
- County criminal search
- Nationwide criminal database search
- Driving history search and
- Employment verification (previous 3 employers)
- Pre-employment credit report.
It is always better to be safe than sorry. To initiate a background check, simply CLICK HERE. To see what other discount programs are available to you as a WSPA member, visit our website. |
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3 Weeks To Get Your Best Print Work In
A reminder to send in your best print pieces for the Print Excellence Awards! You know you have them - outstanding examples of ink on paper and other substrates, projects that wowed your customers that you are proud of, campaigns that differentiated you in the marketplace. This year's Print Excellence competition is once again a regional competition with printers from Arizona, Colorado, New Mexico and Wyoming all competing to be the best of the best. Winners of WSPA's Print Excellence Awards are also automatically entered in PIA's Premier Print Awards Competition, the largest in the world. Deadline for entries is January 31, 2016. You should have received your entry forms in the mail but additional forms can be found online. CLICK HERE. Award ceremonies will be held on April 7, 2016 in Phoenix (Rustler's Rooste) and April 28, 2016 in Denver (Embassy Suites Downtown). Last year the events attracted more than 200 print leaders from the region. Mark your calendars! |
Sales guru Donna Vieira from Interlink One argues that successful sales reps today must possess the following four skills. 1. Relationship Building. You need to build trust with your customers - and that starts with building meaningful business relationships with them. Your sales team needs to know their industry inside and out, as well as your audience's unique business world. Having this knowledge will enable them to ask intelligent questions to learn what your audience really wants and needs from your business, and offer solutions to help them succeed. You can also build these relationships by using your industry knowledge to educate your customers and prospects. By offering them new ideas and perspective on their business challenges, you'll show them the value of dong business with you. 2. Social Media. Maybe it goes without saying, but it's an important point: social media is an essential tool for any modern sales professional. Just about everyone is on at least one social network. Many people use social media to get suggestions and reviews for products and services before buying. Your audience may check out your social media profiles to see who you interact with an they may tap their networks for more information about you. Your sales team needs to understand how people use social media, and which social platforms your audience is most likely to frequent. They also need to know the basics of these networks, so that they can use them to learn what your audience is looking for, and to help build those all-important relationships. 3. Collaboration vs. Selling. Another crucial skill for modern sales reps is the ability to collaborate with our audience to come up with effective solutions to their specific needs. Including buyers in the planning process will ensure that they're more engaged with the solution and more satisfied with a successful outcome. This translates to a stronger relationship with your business, and a higher likelihood of future purchases. 4. Adaptability. While not as concrete as the other skills on this list, adaptability is an important trait for your sales team. Things change fast these days, whether it's a new social network, a new business challenge, or new technology that changes the way businesses interact with your organization. Your sales team needs to be flexible enough to adapt quickly to these changes and adjust their approach to meet changing needs. |
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How Do You Content?
We all know that content is a great way to drive your company's brand, but what type should you use and how do you promote it to your customer base?
According to Starfleet Media's "2015 Benchmark Report on B2B Content Marketing and Lead Generation" report, case studies and client success stories top the list. The report, based on data from a survey of 324 B2B marketers and salespeople from around the world, including responses from companies such as technology, manufacturing, and business services. Here's a snapshot of the most common types of content used over the past 12 months.
- Case studies/client success stories - 67 percent
- White papers - 62 percent
- Webinars - 58 percent
- E-Books - 52 percent
- Infographics - 42 percent
- Research Reports - 38 percent
Always remember that you can incorporate data from PIA's website for use for your customers. Content-rich www.printing.org is just quick URL away.
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3 Questions For Toxic Workers
You've got a star employee who doesn't work or play well with others. No matter how much he or she contributes, you have to deal with the problem before the rest of your workforce revolts. Before deciding what to do, explore these three questions.
1. Is the employee capable of learning a new style/attitude?
2. Is he or she motivated to change?
3. Do you have the time and resources to coach and attitude-adjust the employee?
If the answers are no, you may have no choice but to let the person go rather than tolerate an increasingly toxic atmosphere.
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Ask The Tech Experts
Ask The Tech Experts is a resource of PIA's Center for Technology and Research that features the responses to questions covering a wide gamut of topics. If you would like to ask a technical question, simply email Dillon Mooney at dmooney@printing.org or call PIA's toll-free hotline at 1-800-910-4283.We printed a job on C1S stock and the ink on the back side has not dried. Is the stock defective?Many paper mills do not recommend printing on the back side of some C1S sheets, as they can have a high acid content and can interfere with the ink drying. Printers will get away with it, and then one variable changes and they have a problem. There may be other C1S sheets that will dry better. Check with the mill to see if they recommend printing on the back of a certain C1S sheet. How is the volume defined in an anilox roll?Anilox roll volume is defined typically in BCM with the higher the BCM value, the more ink or coating that the anilox roll can transfer. The transfer will also be impacted by the engraving specification (including line ruling, cell type, cell opening, etc.) that is used in its manufacture. In selecting the correct roll, both the BCM and engraving need to be optimized.
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Update Your Print Access Listing and Grow Your Business
Make it easy for buyers to find you. WSPA members automatically receive a free listing on Print Access, the largest directory of print and media resources on the web. With thousands of companies from across the nation listed - and no fee for accessing the listings - www.PrintAccess.com is the "go to" site for buyers looking for a printer, graphic designer, web media or marketing firm to meet their needs.
PrintAccess, the printing industry's "who does what" search engine, has been completely refueled! And because you are a WSPA member, your firm has a complimentary listing.
PrintAccess has a powerful search engine focused on the products and services you provide. Google-friendly pages are designed to increase traffic. While the old PrintAccess successfully reached 2 million page-views per year, the redesigned site has already started to out-strip that number.
Who wins with greater traffic numbers? You do!
As a listed company, buyers will find you through a dramatically increased number of product and service categories. PrintAccess now has 520 categories including 100 new commonly searched product groups. Update your listing with all the products and services you provide to show up in more searches and get more business.
Your current PrintAccess password will still work on the new site. If you are unable to login, please contact June Crespo toll free at 1-844-237-1550, ext. 1 for assistance. |
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What's Hot in Fire Prevention? Equipment Maintenance!
Fires continue to ravage businesses across the country. Spontaneous combustion, heating and electrical systems, smoking, poor housekeeping, storing flammables-all common causes of industrial fires. But, they are certainly not the only risks needing attention.
Fires Don't Discriminate
A number of fires related to mechanical equipment can be blamed on poor maintenance or improper use, and many could have been prevented with regular upkeep and appropriate employee training.
To help prevent fires, all machines, from hand-held power tools to complicated equipment, require closely monitored maintenance, and operating procedures that don't deviate from the manufacturer's instructions and recommendations.
Fires from mechanical failure can sometimes be predictable. Other fires may be harder to anticipate. Some commonplace situations can become surprising sources of fire, such as:
- Production machines-attended and unattended
- Overheated light fixtures
- Pinched wiring exposed to flammables, which heat up and ignite
- Exhaust systems and fans
- Forklifts catching fire hours after being shut off
- Overloaded electrical panels
It is important to understand the fire potential that may be present from the equipment your business uses. You can help identify many fire hazards, both in and outside of your premises, through regularly completing fire prevention checklists. When hazards are discovered, you can monitor and help control them with a preventive maintenance plan. Proper setup, scheduled maintenance, and following the manufacturer's use specifications are vital to keeping equipment in safe working condition and preventing mechanical fires.
Source: Federated Insurance
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Employee Recognition Awards
We all know that our people are our greatest assets yet how often do we let them know just how valuable they are - particularly in front of their peers?
Once again, this year's Print Excellence Awards events will also feature the WSPA Employee Recognition Awards where member companies can single out exceptional performance by team members. These awards were a huge hit last year and for good reason - everyone likes a pat on the back in front of their peers.
Start thinking now who has made a difference in your shop and nominate them for a WSPA Employee Recognition Award. Recipients will receive a beautiful certificate at the Print Excellence Awards and be recognized before their peers at these well-attended events. CLICK HERE for more information. Deadline for nominations is March 15, 2016
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Weekly Photo Feature: Are you Kidding Me?!
Each week, E-Connects shares incredible photos on just how lax individuals can be when it comes to safety. The goal - to keep a safe work environment front and center on the minds of all of your employees. Pictured: On step from disaster!If you come across a funny safety pic you think should be featured, email Michael Makin at mmakin@wsprint.org. |
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Technical Hotline
Don't forget that as a member of Western States Printing Alliance (WSPA) you have free access to the Technical Hotline of Printing Industries of America.
The hotline fields more than 1,500 calls a year from members seeking assistance. We are just a phone call away at 1-800-910-4283!
The hotline can also be used for your questions relating to HR or EHS issues.
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Quote For The Week
"The best way to escape from a problem is to solve it."
Alan Saporta
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WSPA | 844-237-1550 | wsprint.org
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