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Serving Arizona, Colorado, New Mexico and Wyoming
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Welcome New Member Desert Paper & Envelope
WSPA is thrilled to welcome new member Desert Paper & Envelope from Albuquerque, New Mexico.
Desert Envelope provides a complete range of envelopes for commercial and specialty purposes. In-house custom design, printing and envelope converting compliment the company's variety of stock envelopes and paper products. With nearly 40 years of expertise in envelope manufacturing, Desert Envelope can produce any envelope you need. Visit www.desertenvelope.com.
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Holiday Parties Reminder
It's been a long year and what better way to celebrate the holidays than to attend the WSPA Mingle Bells festivities? We will be holding two holiday parties this year - one in Phoenix and one in Denver. And they are just around the corner! Phoenix Mingle Bells- Tuesday, December 8 (5:30 - 7:30 p.m.) Pointe Hilton Squaw Peak Hotel
Denver Mingle Bells - Monday, December 14 (5:00 - 7:00 p.m.) Tony P's
Graciously Sponsored By
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Call For Entries Error
We have been advised that some members received Call For Entries for the 2016 competition referencing awards ceremonies not in their region.
There will be two Awards events - April 7, 2016 in Phoenix (Rustler's Rooste) and April 28, 2016 in Denver (Embassy Suites Hotel).
There is ONLY one competition, however, and only one set of entry forms so please feel free to use the ones sent to you. Please accept our apologies for this mailing mix up.
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Improve Your LinkedIn Presence
Basic profile tips: 1. Profile Picture. Business-like, smiling, current and in focus. No pets, kids, obvious selfies, stray hands on shoulders and above all, don't use the default blank head! You don't need a professional photographer, but make sure you are presenting yourself in a positive light.
2. Your Title. LinkedIn will default to your job title, but don't make this rookie mistake. This is a searchable field and you want people to find you. Add three specialties to your title. This is especially important if you have the same title as others in your company. For example, don't just list your title as Account Executive at ABC Printing. I will have no idea what you do! Try Account Executive at ABC Printing, specializing in whatever vertical industry or company type you're looking for. This is your elevator speech. How would you enthusiastically describe what you do for a living to your friends? This is another searchable field. Make sure you include key skills and expertise even though you are repeating them in other parts of your profile. You can even list your key specialties with bullet points. Your profile represents YOU as a brand, so don't just copy your company mission statement here.
Your contact information:
Make sure your information is current so your connections know how to contact you. Include your company website. Before and after a business meeting:Look up the company page and find out any current news.
- Look at the upper right corner of the company page to see "How You're Connected" to their employees.
- Review the profiles of the people you will be meeting with to see what you have in common.
- Ask to connect with anyone you get a business card from.
- Follow that company.
Your Home Page:
- Periodically provide an interesting update about YOU. Tell a success story, brag a little, but don't make this a sales pitch. Share an interesting article you've read to your LinkedIn page.
- Read your Home page daily and like, comment or share. Just a few minutes a day will give you a wealth of information about your connections and industry.
- Congratulate your connections on their anniversaries and job changes.
LinkedIn is the ultimate Business Directory. It offers an unequaled and FREE way to promote yourself, your brand and your company. Take a few minutes to make sure you are making the most of this valuable social business platform. Source: Leslie Groene (www.groeneconsulting.com)
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Why Take A Chance With New Equipment Purchases?
You've just installed a new machine and there are problems - it won't produce what's been promised, the quality is unacceptable, or it just won't run. Now you discover that the seller either ignores your complaints or denies their validity. Just as frustrating is the situation where repeated fixes don't solve the problem. Protection against this nightmare starts with the purchase agreement. It should stipulate that no payment is due from you until you have agreed in writing that the machine and the work it produces is satisfactory. It's not surprising that the agreement offered by the seller probably does not provide the protection, as their lawyer drafted it to protect them and not you. Do not sign a purchase agreement until it is modified to your satisfaction on this and all other points. If this is a materially large purchase, you may consider requiring testing by an outside expert such as Printing Industries of America's consulting team. If the purchase is to be financed by a leasing company, the purchase agreement must provide that no lease payments are due until acceptance by you, including your right of rejection of the machine. In the absence of this, the leasing company may correctly argue that payments are due regardless of the machine's condition as there was nothing wrong with their money. Next time you buy a press, have its acceptance predicated on a PIA evaluation. For more information contact Jim Workman at 1-800-910-4283 or jworkman@printing.org.
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Develop Talent Now For A Successful Future
While incentives such as bonuses and profit sharing are important, recognizing achievements and building self-esteem are priceless.
Some business owners procrastinate or avoid communicating their succession plans because they fear how family members and employees might react. However, their silence may actually create more stress and cause harm to the business. Most employees-including family members-will feel more secure about the future if they know what to expect and how they will fit in.
It's never too late to develop a business succession plan. But the earlier you start, the better. Estate planning experts agree that long-term plans to transfer businesses are generally much more successful than those "patched together" following the unexpected death or disability of an owner.
Business succession actually begins with each employee's first day on the job Think about it, whether he or she is one of your children or a high school student working part-time, that young person could someday be the head of the company.
Experts agree-succession planning includes creating an environment that motivates employees to use their talents and skills to reach their full potential and contribute to the success of the business. Sounds simple, but how do you accomplish it?
Perhaps a mentor program or an apprenticeship is a good start. Talented young people are more likely to stay with the company if they feel involved in something bigger than their own job. It is wise to provide opportunities by matching experienced workers with newer employees to guide them as they grow in their jobs.
As employees gain experience, they become assets to your business and their value increases. Providing key employees opportunities to gain well-rounded business experience through cross-functional training and experience is admirable. This no doubt helps them become dependable managers who can make good decisions and take initiatives to improve operations.
Source: Federated Insurance
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Add Punch To Your Press Release
The press release is an often overlooked publicity tool that can really benefit your company - and it's not that difficult to put together. Here are several tips to add punch to your messaging. Press releases are a great way to get your information out to your audience quickly and efficiently. However, getting the media to notice and run your press releases can be a difficult task. If you find that you're having trouble getting published, try these three tricks: 1. Keep your press releases short and sweet. Try to limit your information down to one page with the most important facts near the top. Most journalists get hundreds of press releases a day; so, making yours easy to read helps your chances of getting noticed.
2. Make sure everything is ready for a follow-up interview. Prepare your website by having all the necessary facts readily available if a journalist should go looking for more information. If someone is quoted in your press release, make sure they know when the release will go out and help them prepare for follow-up questions from reporters.
3. Build a relationship with the journalists in your area. Be sure to read up on any recent articles they may have published. Reach out and ask when their copy deadlines fall so you can get your information to them well in advance. Also, if you think you may have a tip on a story they would be interested in, establish contact with them. Journalists are more likely to run press releases from a company they know and trust.
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Did You Say That?
Over the past several years, individuals using social media to communicate has become commonplace.
Yet, as more and more use these sites, it's becoming apparent that new rules have to be considered. Many well-meaning managers engage with employees on social media websites, which can offer a host of benefits: stronger relationships between employees and management; a sense of collegiality; instant updates on employees' life changes.
However, information that is shared on a site could expose employers to potential legal problems. To read more, click on this article, originally published by "Birmingham Medical News" and posted by Burr-Forman LLC.
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Five Barriers Today's Printers Must Navigate Now
1. Staffing. As the printing industry continues to evolve, its ability to attract top-tier Millennials must be a priority.
2. An Aging Industry. As many of today's printing company executives reach retirement age, the industry must compensate by making sure the future generation is in place (a move that piggybacks the need to attract young talent.
3. Sales compensation with value. Many printing sales associates are paid as if they are top-tier sales hunters, when in many cases they are farmers, waiting for the client to call and place an order. The industry must do a better job of selling value.
4. Recognizing customer needs and value. Printers must do a better job at canvassing the market and analyzing client needs across vertical markets. In turn, they must be able to service those needs. That means identifying new technology or software platforms.
5. Avoiding the race to the bottom. Too much iron in the market has resulted in a race to the bottom. Print service providers have taught buyers they can pay what they want to pay for a project. The key is to stop being lackadaisical when trying to sell your services.
Source: Canvass Magazine
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Last Chance To Attend Color Conference With Special Discount
Color 2015 is the conference for every critical person in the color management workflow -from production pros to brand managers, agencies to designers -to come together to learn, network, and communicate brand color.
Great color begins with you. Your clients depend on you to deliver their brand color across platforms-after all, that's why they're paying you for it, right?
At Color 2015, you'll discover tools and strategies to manage accurate brand color across the color management workflow. It's time to connect, break down the silos, and see color management as part of the whole creative loop, starting with design and ending with the final product. Because this year's event is being held in WSPA's region at the Pointe Hilton Squaw Peak (December 5-8, 2015), WSPA members are offered a special discount to attend the conference.
Use the special code listed below and receive $150 off the cost of the full conference.
Discount Code: 15Color150 To see the Color 2015 Program CLICK HERE.
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Weekly Photo Feature: Are you Kidding Me?!
Each week, E-Connects shares incredible photos on just how lax individuals can be when it comes to safety. The goal - to keep a safe work environment front and center on the minds of all of your employees. Pictured: Not the safest way to remove snow from a roof.
If you come across a funny safety pic you think should be featured, email Michael Makin at mmakin@wsprint.org.
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Technical Hotline
Don't forget that as a member of Western States Printing Alliance (WSPA) you have free access to the Technical Hotline of Printing Industries of America.
The hotline fields more than 1,500 calls a year from members seeking assistance. We are just a phone call away at 1-800-910-4283!
The hotline can also be used for your questions relating to HR or EHS issues.
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Quote For The Week
"Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds." Orison Swett Marden
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WSPA | 844-237-1550 | wsprint.org
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