 Triumphant Return of Print Excellence Awards!
After a year's absence WSPA's Print Excellence Awards triumphantly returned last week in Phoenix at Rustler's Rooste. More than 160 industry leaders from across Arizona attended the event which recognized the very best print of 2014. For the first time, the competition was truly regional with printers from both Arizona and Colorado vying for the coveted awards. The program also featured the presentation of WSPA's Employee Recognition Awards, the Z.A. Prust Industry Achievement Award ( Peggy Deal) and the awarding of several GCEF scholarships. Special thanks once again to all of the event sponsors (see below) and the amazing team at ASU, led by Cathy Skoglund for all of their work on the event. The complete list of winners will be featured following next week's program in Denver and an awards showcase booklet will be forwarded to all members in the month of May.
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 WSPA Members Save Thousands with FEDEX
Membership has its privileges! Just ask the WSPA members who participate in Printing Industries of America's FedEx Program.Last quarter alone participating companies in the program saved thousands of dollars. For many companies, the savings they realize more than offsets their annual dues. Now that is an ROI to take to the bank! Are you taking advantage of this member benefit? If not, CLICK HERE. This will take you to the member savings page. For Passcode, enter DH737Z. For Membership number, enter 00000. From there, you will be taken to a screen to select the FedEx discount you are interested in (Express, Ground or Freight). Questions? Feel free to contact Beatrice Castillo at 1-888-370-3972 or beatrice.castillo.osv@fedex.com. Make sure you mention that you are a member of WSPA and PIA!
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Color Correcting Images in the RGB Color Space
What is the best tool to use when color correcting images in Photoshop? There are many tools that can be used to make color adjustments to images, and most are capable of giving good results. However, the real issue is not the tool being used to correct color, but utilizing the most appropriate color space for correcting color images.
Many designers and prepress professionals will convert images to CMYK first, and then try to color correct images. This is not the best choice as you will always get better results when you color correct images in the RGB color space before converting them to CMYK. There are two major reasons for this:
- When images are converted from RGB to CMYK, you lose color information-a lot of it. As a result, you (and Photoshop) have fewer colors to work with, or average, when attempting to make color changes to an image. The RGB color space contains millions of colors (theoretically), while the CMYK color space only contains thousands.
- When images are converted from RGB to CMYK, you're creating the black separation. When the black separation is created, the cyan, magenta, and yellow is reduced within the image, and replaced with black ink. Depending upon how much cyan, magenta, and yellow was eliminated in the separation, it can be very difficult-or even impossible-to make color adjustments to an image.
So, given all of the disadvantages, why do people choose to correct color in CMYK? First, because when images are converted to CMYK, you can see what colors are being lost, and then color correct and adjust those colors being affected. Second, many convert to CMYK because it just makes sense from a color correction standpoint. If you need to reduce the cyan in an image, you might use the Curves tool, select the cyan channel, and bend the curve down. Or if you needed to add yellow, bend the yellow curve up, and so on.
But what if you're working in the RGB color space and want to reduce the amount of magenta in an image? Which channel do you use? All you have to remember is RGB and CMY, in that order. Cyan can be adjusted in the red channel, magenta in the green channel, and yellow in the blue channel.
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EHS At Your Service
A safe and healthful work environment is a key factor in running a successful operation. The health, safety, and environmental responsibility of your company is one of the main concerns of Printing Industries of America, which employs a three-person team just for this discipline. PIA's Environmental, Health, and Safety (EHS) Affairs Department knows and understands the printing industry inside and out and are available to help with all of your EHS needs!
Among the consulting services they provide:
- Air permitting
- Air emissions record-keeping and compliance certification
- Conducting mock environmental compliance audits
- Support for implementing a sustainability program
- Environmental and OSHA compliance guidance
- Conducting mock OSHA compliance audits
- And much more!
The next time you have a compliance question or need assistance regarding safety, sustainability or the environment don't hesitate to contact the experts at Printing Industries of America. Call toll-free at 800-910-4283 ext. 792 or email us at EHS@printing.org
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 What's In Your Sales DNA? The Printing Sales DNA Project is a research study that determined what skills, attitudes, and personality traits are most important to printing salespeople. The study was conducted during the 1st Quarter of 2015 by industry consultant Dave Fellman. Respondents were asked to rate 20 "success factors" ranging from sociability to hunter skills and attitude. More than 500 responses were received from owners and salespeople at a wide range of printing companies, and the report segments the data by job responsibilities (owner vs. employee), type of printing company, age, and experience range. It also includes comparisons to a group of known high performers, and Fellman's own "expert opinion" on what it takes to be successful in printing sales. WSPA Member Price: $69 ($59 if your participated in the survey) Non Member Price: $99To purchase this report, CLICK HERE.
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 PLS Just Three Weeks Away! The 2015 Print Leadership Summit (PLS), is scheduled for May 18-19 at the Minneapolis Marriott City Center in Minneapolis, MN. Whether you consider your company a marketing service provider, a packaging solutions firm, a display graphics enterprise, or a supply chain management company, if you PRINT, the Print Leadership Summit is for you! "The attendee response to the first Print Leadership Summit was so enthusiastic that we knew we had hit the target with this program," says Julie Shaffer, Vice President, Digital Strategies. " Print is still a huge industry, and we built a conference devoted to addressing the issues that matter to print business leaders with a focus on successful business transformation stories and detailed 'how-to' discussions." The keynotes and breakout sessions focus on transformative stories, with leaders of companies in a diverse range of sizes sharing stories of how they've adapted and are thriving in this post-recession business environment. The agenda highlights everything from sales growth, marketing strategy, pricing, operational issues, mergers and acquisitions, digital media integration, and much more. The conference keynote speakers are all entrepreneurs sharing business transformation success stories. Member price: Only $595 REGISTER HERENon-member price: $895
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WSPA Referral Program
WSPA is only as strong as its membership base and wants to continually grow to service its members. You can help by being an ambassador and referring potential members our way!
What's in it for you for spreading the word? If you refer a member and they sign up, we will send you a $50 gift card. Refer two or more members that join and we will send you $200 worth of gift cards!
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 Error in Last Week's E-Connects Last week E-Connects listed an incorrect email address for those wishing to subscribe to the FREE new Human Resources Flash Report of Printing Industries of America. Our apologies to those who tried to sign up. If you would like to be added to the distribution list, simply email Jim Kyger at jkyger@printing.org.
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Weekly Photo Feature:
ARE YOU KIDDING ME?
Each week E-Connects will share incredible photos on just how lax companies can be when it comes to safety.
The goal - to keep a safe work environment front and center on the minds of all of your employees.
An example of a work water hazard if ever there was!
If you come across a funny safety pic you think should be featured, email Michael Makin at mmakin@wsprint.org.
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Thank You Print Excellence Award Sponsors
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 Quote For The Week
"Failure will never overtake me if my determination to succeed is strong enough.'
Og Mandino
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