 Print May Cost More But...
Some marketing executives don't want designers to learn about/use print because they think that print is more expensive than e-marketing. While on the surface that is a true statement, focusing simply on the cost is an example of the right answer to the wrong question. The question isn't which costs less; the question is which better targets an audience and gets results? And the answer to that question is most definitely PRINT.
Focusing on results is the key to print continuing to have a place in the conversation. Print stands out in a crowded field of electronic communication, and of course it is not destroying the environment (Check out PIA's Value of Print Campaign, PrintGrowsTrees.org, and ChoosePrint.org for more facts and case studies on that issue!) The challenge the printing industry has is educating clients ( for example, marketing execs) about these truths. Remember, you can't credibly sell "cheap," but you CAN sell what all prospects and clients really need and want: results!
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 Five Things To Avoid Saying in a Sales Call
1. Trust me. Trust must be earned, and this takes time.
2. Are you the decision maker? Whether the answer is "yes" or "no," this question can be insulting.
3. Would you agree with that? Many won't feel comfortable saying "no," as this will feel very confrontational.
4. Nobody can sell this cheaper than I can. Really?
5. What you need is... Even if you're right, you'll come across as arrogant and presumptuous.
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 Are You Taking Advantage of Tips & Tricks?
One of the great new features of WSPA's new website is its technology TIPS and TRICKS resource. This free tool covers a myriad of technology issues and is designed to help you and your company operate as efficiently as possible.
Latest TIPS and TRICKS have covered topics as diverse as controlling anti-setoff powder controls, designing with toners and large solids, using "unsharp mask" in Photoshop and reducing PDF file size with image sampling.
Have a question not covered, simply call PIA's Toll-Free Hotline at 1-800-910-4283.
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 Keeping Tabs on Critical Jobs
You don't always have time to examine all the details when managing a special project. You depend on your employees to keep you up to date and sometimes they don't. To avoid being caught flat-footed when a project hits a snag, you need to understand why employees may not report potential problems:
Fear. They may be afraid of your reaction to bad news. Make a point of remaining clam and dealing with the problem instead of attacking the messenger.
Optimism. Some employees may believe that the problem is, well, no problem. Talk to your team about what kinds of circumstances require them to notify you, whether or not they believe they can handle the problem on their own.
Being ignored. If you or other leaders don't respond promptly to reports, employees won't feel any urgency about sharing news, good or bad. Get in the habit of acknowledging employees and acting on their information in a timely manner.
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 Scottsdale Site of 2014 Color Conference
Professionals in brand/packaging, print production, digital media/design, and color standards: the 2014 Color Conference is for you! You need color accuracy, and the Color Conference, December 6-9, in Scottsdale, AZ, will help you deliver more reliable, more consistent, and more stop-customers-in-their-tracks color! No matter what your role in the color community, discover how to achieve precise outcomes from proof to print in any of these customized tracks. The Color Conference provides the chance to meet the top color experts in the country and quickly grow your professional network-an opportunity you won't get anywhere else! And for Arizona members, why not take advantage of an amazing national event, right in your backyard! For more information CLICK HERE
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 Safety is Serious Business Safety in the workplace is no laughing matter and should always be a priority for any printing company. But as this image reveals, practicing what one preaches is clearly a challenge for some. Welcome to a new photo feature in E-Connects called, Are You Kidding Me? Each week incredible photos will be shared on just how lax companies can be when it comes to safety. The goal - to keep a safe work environment front and center on the minds of all of your employees. Interested in evaluating just how safe your workplace is? Have a safety audit conducted by Printing Industries of America. Not only can this give you peace of mind, it could potentially save you hundreds if not thousands of dollars should you ever be inspected by OSHA. For more information contact Gary Jones at gjones@printing.org.
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Quote For The Week
"The secret of success is constancy of purpose"
Benjamin Disraeli
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