"They're Not All The Same"
 | | Bob Schultek |
Judy's company produces a high quality liquid container serving the recreational market. When I arrived, Judy and her Sales Manager, Bill, were brainstorming about new product concepts for their served market. To achieve their growth goals, they needed to launch a new product that would capitalize on their success and be distinctive enough to appeal to their market.
One of their employees had recently told Bill about his friend who was using their key product in a non-critical lab application. Bill was so focused on the current challenge of adding a new product to increase their served market share that he forgot about this conversation. But over lunch with Judy the next day, he briefly mentioned this story. Judy immediately saw the opportunity!
And before lunch was finished, Bill did too.
Follow the link below to discover what made their lunch meeting more productive.
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Weekend Exercises to Invigorate your Company's Growth Quest |
