The "Doing What We've Always Done" Excuse
 | | Bob Schultek |
Joe complained that his customers care only about getting the lowest price. "We struggle to be competitive and still offer more than our competition. But when push comes to shove, we do what we've always done and wind up negotiating only
our pricing. We can't grow by operating like this." I asked why he was convinced that price was his customers' primary decision driver. To learn what Joe discovered, visit my blog by accessing the link below.
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Weekend Exercises to Invigorate your Company's Growth Quest
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