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In This Issue
5 mobile trends to watch for in 2013
Keep your credit score high while shopping for a mortgage
Save the date!
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5 mobile trends to watch for in 2013... 

 

Mobile has had a significant impact on the real estate industry. But despite the explosion of mobile, the technology is still in its infancy.

 

Venture capitalist Mary Meeker documented in her December 2012 Internet Trends report that there are 1 billion global smartphone users. That is a staggering statistic. However, there are 5 billion global mobile phone users.

 

The smartphone market and user adoption has a tremendous upside.

There will certainly be an even larger shift to smart devices in 2013, but what else can real estate professionals expect in mobile this coming year?  

 

Here are five mobile trends I expect to see in 2013:

 

1. Mobile video

The consumption of online video is growing exponentially, particularly on mobile devices. According to The Nielson Co.'s quarterly Cross-Platform Report (as reported by Business Insider), mobile video has gained 15 million viewers in the last two years -- an increase of 77 percent. As the carrier networks expand infrastructure and increase bandwidth, these numbers will continue to grow.

Real estate pros have embraced the unique role that video plays in marketing. It's a wonderful medium to showcase homes and communities. It's a natural progression that the consumption of real estate-related video transitions from the desktop browser to the mobile device.

 

2. Responsive Web design

I've been covering responsive web design for some time now. It's a flexible solution for real estate. Pete Cashmore, CEO and founder of Mashable, has declared that 2013 will be the year of responsive Web design.

 

The technique is now a household term -- at least in my house -- and users will have high expectations in terms of the user experience in 2013. The real estate industry will need to deliver a holistic approach that streamlines the user experience from the desktop to the mobile device or app and back.

 

3. HTML5 app development

Native apps, applications developed to run on a specific platform, deliver a sophisticated user experience by utilizing the software and hardware features of the device. Native apps are not going away anytime soon. However, there will be some powerful Web apps created with HTML5, CSS and JavaScript in 2013.

 

Max Katz, head of community and developer relations for mobile app builder Tiggzi, thinks native mobile apps produce the best user experience. On the other hand, Katz said in a Wired.com post, it can be costly and time consuming to build and maintain an app for every major platform. That's why many apps get built as Web apps or hybrid apps, Katz observed.

 

I agree that many brokers and real estate agents do not have the resources to develop native apps for all of the major platforms. I expect some cool HTML5 industry apps to debut in 2013.

 

4. Mobile advertising

With mobile Internet usage set to surpass traditional desktop Internet usage, mobile advertising is gaining serious traction. Market research company eMarketer is predicting overall spending on mobile advertising in the U.S. -- including display, search and messaging-based ads served to mobile phones and tablets will rise 180 percent this year, to more than $4 billion.

Social platforms such as Facebook and Twitter have solidified their mobile advertising platforms and Google Mobile Ads can reach consumers across mobile search, websites and in apps. These channels provide Realtors with opportunities to connect with mobile consumers and to leverage a mobile marketing strategy.

 

5. Mobile wallets

Near-field communication (NFC) standards are an emerging mobile technology utilized by Google Wallet and others. Apple has developed Passbook, an app that stores things like tickets, boarding passes and coupons. Microsoft has its own mobile wallet platform. With most of the major mobile platforms supporting some variation of the mobile wallet, I expect digital coupons and other digital transaction tools to make significant strides in 2013.

 

Mobile will continue to reshape the real estate industry and impact the way we interact with consumers. 2013 should bring exciting mobile innovation, and I, for one, cannot wait!

 

By Tom Flanagan

    

How to keep your credit score high while shopping for a mortgage 

 

By Dan Green   

A mortgage credit inquiry is estimated to lower your credit score by just 5 points.

So, you're shopping for a mortgage and the lender wants to "pull your credit". Only, you don't want her to -- you're worried it will harm your FICO. 30 years ago, it's a concern that made sense. Today, it's nonsense and the credit bureaus say it plainly.  Your credit scores won't drop when a lender pulls your credit.

 

Credit Inquiries Are A Formal Process

A "credit inquiry" is a formal request to review a person's credit report. Credit inquires are just one element of a credit-scoring category known as "New Credit". New Credit represents 10 percent a person's overall credit score.  Searching for new credit can harm your credit score because the credit inquiry is a specific request to increase your level of indebtedness. Taking on additional levels of debt increases the probability of a default. This is why credit scores drop when you go looking for new credit -- each new inquiry is a threat to everyone on your credit report.

Credit inquiries come in many varieties and not all of them are considered "bad". Instead, credit bureaus isolate just four types of inquiries as being "a search for new credit".

1. A credit check for a mortgage loan

2. A credit check for an auto loan

3. A credit check for a credit card application

4. A credit check for a store credit card, or consumer loan

 

Not surprisingly, each of these 4 credit check-types receive different treatment by the bureaus. For example, a credit card application is weighted "worse" and can be be more damaging to your overal credit score than can a mortgage application. This is because credit card debts tend to revolve higher over time; worsening your credit position. Mortgage debt, by contrast, eventually pays down to $0. For this reason, all things equal, credit card applications harm your credit score more than mortgage applications.

 

A Mortgage Inquiry Lowers Your FICO By 5 Points

Even still, the effect of a mortgage inquiry on your credit score remains tiny. Here's why: The official FICO scoring model is runs from 300-850 and 65% of that figure is tied to two things -- (1) Payment History, and (2) Credit Utilization. The credit bureaus give the most weight, in other words, to how much money you're borrowing from creditors, and whether or not you're paying your creditors back.

 

That makes sense. The next fifteen percent is tied to your credit history; to the amount of time you've had credit in your name. The more time you've spent managing your own credit, the better your score will be. This, too, makes sense -- it's risky to lend to a "first-timer" who's never had a credit card, paid a car loan, or borrowed money for an education. Then, the next ten percent is linked to the type of credit you maintain. Auto loans and mortgage debt are viewed as positives in this regard. Store charge cards are viewed as a negative. These positives and negatives are based on default rates from tens of millions of other borrowers. What the credit bureaus have found is that people with high numbers of charge cards tend to default more often then people with traditional credit cards, for example.

 

So, what's left in the 850-point FICO scale is the 10% reserved for what's known as "New Credit". New Credit is an assessment of the new credit accounts you've opened, the types of credit for which you've applied, and how long since you last opened an account. At maximum, New Credit is worth 85 points to your FICO. Having a lender check your credit score can only affect a small portion of that figure.  

 

How To Shop Multiple Lenders And Take Just One "Ding" On Credit

When shopping lenders and taking credit checks, you're going to lower your credit score. It's how the system works. However, there's a right way and wrong way to move forward.  

 

The first important concept is that -- unlike applying for multiple credit cards -- when you apply multiple mortgages, you won't get dinged for multiple, consumer-initiated inquiries. This is because when you apply for 5 credit cards, you'll likely get the option to use them all five. By contrast, with the mortgage applications, you'll only get an approval once. As such, the credit bureaus have made it formal policy to permit "rate shopping". In fact, it's encouraged, and this leads us to the second important FICO-protecting concept.  

 

You have the right to shop with as many lenders as you like, but to prevent your queries from harming your FICO, you'll want to shop your loan within a limited, 14-day time frame. If you do, the credit bureaus will acknowledge your first credit pull, and will ignore the subsequent ones.

This means that you can have your credit checked by an unlimited number of lenders within a 2-week period, enabling you to compare mortgage rates and fees ad nauseum.  And, no matter how many credit checks you do, all of the mortgage inquiries get lumped into a single credit score hit.

It's a policy that's good for you and good for the credit bureaus. Your credit scores stay high, and TransUnion, Equifax and Experian collect more fees from the banks.

 

Advice : How To Get The Lowest Mortgage Rates

The credit bureaus do a terrific job of explaining how you can exploit the mortgage process to get very low rates :

1. Want the best rate? As they say, "shop around" for it.

2. Limit your rate shopping to 14-day timespan to minimize your total credit "dings" 

3. Give up your social security number so lenders can give accurate quotes instead of just guesses

 

And, this last point is the important one. Metaphorically, not letting your lender check your credit is like not letting your doctor check your blood pressure. Sure, you can get a diagnosis when your appointment's over -- it just might not be the right one.

 

Your credit scores can mean the difference between a 3.25% and a 4.25% mortgage rate; a conforming mortgage and an FHA mortgage; an underwriting approval and an underwriting denial.

 

Start your shopping and do it right.

 
 

Save the date!

 

Cascade Title is proud to support the Red Cross.If you are interested in attending, or sponsoring a table, email scott@cascadetitleco.com!

 

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