Over here in the world of marketing and advertising, we talk a lot about how products are positioned.

It's all about the profile of person you are trying to target AND how you want your product to be perceived.

This month's ad is a perfect example of positioning in action. 

Not only that...It will have you tapping your toes and smiling with all the fun it has in transforming a run-down bar into a hot night spot. 

Sometimes we try to communicate too much about a brand.  This effort simply positions the product in the best environment it could be.  

How is your brand being positioned? Phone us on 9792 5944 if you need help.