Greetings!
Enough of the chocolates and roses! Today for Valentine's Day we have a story of heartbreak and unrequited love. Think hard and you might recall our featured commercial last month from Fiat. It was designed purely as a viral youtube campaign and featured a cool but over- worked rapping mum. Who would have thought our little efforts to highlight the advertising technique and circulate the ad even more would attract the attention of Fiat's heavies? Hours after our E-newsletter was delivered to your Inbox, Fiat blocked access to their clip via our website. Fun busters!! All a bit weird since circulation of the clip online is the whole point of the campaign. All we were trying to do was just share the love. One company getting A LOT OF LOVE though is our good friends at DBC and its Perth-based advertising agency Lateral Aspect. Their latest ad is our TVC of the month and once you've seen it, you can understand why. 
Lateral Aspect took their script for the ad to Melbourne's Rocket Surgery Films, then appointed RMS to arrange the media placement. The decision is paying off. The ad is now sitting on New York based global platform, 'AdForum International' in the 'Top 5 Ads' (at number 3!). Amongst others, it is also to be seen on Best Ads On TV, Campaign Brief and is featured in media magazines in Sydney and London. But has the ad worked you ask? Since the ad was aired, DBC has experienced a growth in lamb sales which has them licking their chops! For help with clever placement of your advertising phone RMS on 9792 4944. PLAY THE TVC Until next month!
Glenn Doust & Ashley Pearce 
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