A more subtle way of selling brands

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Greetings!

We're kicking off 2013 with a prediction about the direction of advertising trends this year and beyond. 

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Which direction you say? Nope, not One Direction...THIS direction.

 

More use of viral you tube clips like this one

 

Yep, they will have enough entertainment value to keep us interested while the product gets showcased.  As a bonus, the nature of the creative will also assist brand positioning. 

 

Watch the clip then think about how many new mums would now associate positively with the Fiat 500 as their car of choice and subsequently their brand? We say PLENTY!! 

 

For other random predictions about 2013, call us on 9792 4944 and we'll see what we can come up with.

 

PLAY THE TVC

 

Until next month!

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Glenn Doust & Ashley Pearce

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