Friday, August 26, 2016
Message from 2016 MLS Chair Javier Cavazos 
javier mls chair 2011
2016 MLS Chair Javier Cavazos
REALTORŪ (Internet) Safety
Well we are right near the end of August and all the kids should be back in school... since we will be talking about safety, please be highly aware when you are driving around any of the campuses. I know September is REALTORŪ Safety Month, it mainly describes tips and techniques for your personal physical safety. Our own Education Committee is actually planning a Safety Fair for next month so please keep an eye out for the announcement and take advantage of another great benefit we provide. I just wanted to provide a few tips for your digital safety and maybe a couple for your clients.

We leave our digital thumbprints everywhere we go on the internet... it is great to be able to search for a product on your favorite site but then it seems like you get visually assaulted everywhere else you go. That "widget" you were thinking about is now an ad on your browser, you get emails about it, you receive text specials on it, you even receive ads on different versions of it from 50 different manufacturers of it. Most of your browsers have a safety tab where you can turn off "tracking" also take a minute and get in to your "Internet Options" tab and clear your cache and cookies occasionally. Please be highly aware of any internet sites you join, we are always eager to just scroll to the bottom of the user agreement to click on "I Agree."

I know we are all very proud of the pictures we take of our client's property to market their homes, your client may also be very proud of that very "expensive" piece of artwork. Be aware of what you photograph, take a minute to review the photos. Tell your clients that you think that artwork is fantastic, most likely it is going with them, but maybe it should not be in the photo but it can certainly go back up for when potential buyers come through to view the home...thieves can still "digitally" shop as well. Should be common sense, but no photos of floor or wall safes, these are the types of hidden jewels the buyer should find when inspecting the property.

Social media is the rage right now for REALTORSŪ. I completely agree with the concept of developing new clients and low cost marketing avenues it provides. Be sure to have your business and personal pages separate. I do agree that would be the "bathroom of my dreams" but then right below find out you were on vacation in Europe for a month leaving your own home vacant and available for the picking or that you are "out of business" for a while. I am a firm believer of posting pictures after getting back home from traveling. Check your safety settings on Facebook, make sure you click "friends only" can see photos and posts. There is a feature now that even asks you if you want to "create an event" post almost 15 minutes after you take a photo with your phone.

Last tip is passwords. When was the last time you changed them? Most likely it was when you forgot one and had to answer security questions to change it. It is a bummer to start getting messages from friends finding out you were stuck in Zimbabwe and had no way to get home unless they wired money to you for airfare... yes your email got hacked. Experts say you should create a "passphrase" that is easy to remember like a line from your favorite movie or song. Change letters to numbers or symbols "1Luv2$3!!h0m3$". I guess I better change mine now! Also don't always be singing that song from Grease everywhere you go or you will have to keep changing your password! Thanks again and Continued Success to you!
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REALTORŪ Mixer! 
YPN Image FREE for REALTORŪ & Affiliate Members!
Thursday, September 8 at Standard Restaurant and Lounge (9455 Ft Washington RD, Fresno, CA 93730) from 5 p.m. - 7 p.m. Guest: $15.  Join us for complimentary drinks & appetizers.  
MUST RSVP 559-490-6400. 

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Raffle prize giveaway! To make a donation please drop off at the FAR office. 

NEW Seminar! Proven Tax Strategies for the Real Estate Professional with Bradford and Company
What you'll learn during the seminar: 
Tuesday, September 13 at the FAR Office from 10 a.m. - 12:30 p.m. Deposit of $10. 
  • Your Elite Self-Employed Status and Benefits
  • vehicle Deductions Maximized
  • Home Office Updates and Rules
  • Optimize Efficiency & Deductibility in your business!
  • Medical Insurance Cost - The Tax Truths & Strategies
  • Help your Accountant 
  • Audit-Proofing
  • IRS Audit
  • IRS Myths - Busted!
Call FAR today! Space is limited. 559-490-6400. 
REALTORŪ Summit
Get ready for the most important meeting you'll attend all year!
REALTOR.comŪ, its operator, Move, Inc. and the Move, Inc. family of solutions - including Top Producer, TigerLead, Reesio, FiveStreet, Market Snapshot and the ListHub - are hosting their first REALTOR.com Summit event this September in Las Vegas.

At the Realtor.com Summit, you'll: 
  • Hear from top innovators who are driving massive changes in the real estate industry and beyond.
  • Understand the latest trends and new technologies impacting the digital home buying and selling experience - including how 3D virtualization and predictive analytics are changing the game. 
  • Learn about new opportunities and strategies to capture more digital consumers and win more listings.
  • Knowledge-share with peers who have achieved real results, including growing their businesses, creating winning teams and improving ROIGain insights on what works and what doesn't as you look to scale your business.
When: Monday, September 19, 2016 at 1 p.m. - Tuesday, September 20, 2016 at 5:30 p.m.

Where: Encore at Wynn Las Vegas - 3131 S. Las Vegas Blvd, Las Vegas, NV 89109. 

Register here
FAR Day at the Races - Sponsorship Opportunities Available
Save the Date 
Monday, October 10, 2016 at Turf Club. 



Event Sponsorship!
Call for more information 559-490-6400. 
This Month's 20 Hottest Housing Markets by NAR
Homes are selling 2 percent more quickly than a year ago and prices are reaching new highs. 

Here are the 20 real estate markets that tipped realtors.com list in August. 
  1. Vallejo, Calif.
  2. Dallas
  3. Denver
  4. San Francisco
  5. Stockton, Calif.
  6. San Diego
  7. Columbus, Ohio
  8. Waco, Texas
  9. Detroit
  10. Sacramento, Calif.
  11. Fort Wayne, Ind.
  12. Yuba City, Calif.
  13. Modesto, Calif.
  14. San Jose, Calif.
  15. Fresno, Calif.
  16. Colorado Springs, Colo.
  17. Santa Cruz, Calif.
  18. Kennewick, Wash.
  19. Santa Rosa, Calif.
  20. Nashville, Tenn.
6 Top Ethics Issues Today by NAR
Homes are selling 2 percent more quickly than a year ago and prices are reaching new highs. 

1. 'Coming Soon' properties.
To put up a sign or advertise to let consumers know a property is coming on the market, you have to do it the right way. First, you have to have the owner's authorization before you can provide notice of sale of a property or advertise the property, and "coming soon" would constitute both a notice of sale and an advertisement.  Second, you need to check your state license laws, because they might require you to have a listing agreement in place before advertising a property, and saying a property is "coming soon" would constitute a form of advertising. Third, you can't let other associates in your firm show the property if you say in the MLS that it's not available for showing. If they do, that could be construed as a misrepresentation of its availability. Conversely, if it's listed as available for showing, associates from any firm have to be able to show it.  Fourth, if buyers are interested in the property, you have to direct them back to their exclusive representative, if they have one, and not provide them any substantive services.

2. Multiple offers.
With prices rising and interest rates low, multiple offers are becoming more frequent in many markets. Here's the right way to handle them: First, present all offers as objectively and quickly as possible. Second, if you're asked about them by a buyer or cooperating broker and if the seller has given you approval, disclose the existence of all offers, as well as their source. Third, If you have a signed agreement to act as the buyer representative, you have to let the buyer know that the seller or the seller's representative might not treat the existence, terms, or conditions of their offer as confidential. Only if the seller or seller's agent is required to by law, regulation, or an agreement do they have to treat the offer confidentially.

3. Unauthorized access.
It's not always convenient to meet clients when they want to look at a house, but you need to be there or you risk violating the terms and conditions the seller has set for viewing the property. You also can't give a prospect a key, a lockbox combination or use of a lockbox key. And allowing any unauthorized user, whether a member of the public or a broker without a lockbox key, the use of that lockbox key is  a violation of common lockbox system rules through MLSs or associations.

4. Social media.
Public? Personal? Professional? Anything you say on Facebook, Twitter, or any other social media platform about real estate, even if you're just giving your informal opinion, must be accurate to the best of your knowledge. That's because social media posts, for all practical purposes, are treated as marketing under the NAR Code of Ethics and Standards of Practice. That's the case even though it's typical in social media to blur the lines between what's personal and professional. What's more, anything you say must present a true picture of the market or a property. And your professional affiliation must always be clear. That means either including the name of your firm in your post or tweet or linking to it. On platforms such as Craigslist, where there is no link to another display, you have to include the firm name in the communication.  Check your license law for any additional requirements.

5. Settlement procedures.
There are important differences between the Real Estate Settlement Procedures Act (RESPA) and the NAR Code of Ethics. The Section 8 anti-kickback part of RESPA prohibits the giving and receiving of a thing of value in exchange for a referral, with one exception: if the referral is to an affiliated business, like a mortgage originator or title company properly set up under RESPA, and that business arrangement is disclosed. The Code of Ethics and Standard of Practice 6-1require disclosure of any financial benefit you receive for referring someone for something.

6. Property disclosure.
Each year property disclosure disputes are the top complaints filed by consumers and the past year has been no different. You are not obligated to discover latent defects with the property or provide advice on matters that are outside the scope of your license. For example, when asked about roofing problems, you should direct your client to a roofer.  What you must disclose, though, are matters you observe within the scope of your license. Brown water stains on the ceiling, for instance. Even if the owner doesn't include that on a seller disclosure form, you should disclose that as a sign of possible water intrusion. When in doubt, disclose.