Message from MLS Operations Coordinator Linda Hergenrader

Gone are the days of using direct mail and the Yellow Pages to successfully market your company. Today, savvy REALTORS® use search marketing, search engine optimization and various social media platforms to market their companies.

More than 1 billion people in the world are on Facebook, including over 175 million Americans' that is, every 1 in 2 American adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users. Many REALTORS® are trying to take advantage of these trends, by using social networks to promote themselves and broadcast their messages.

From a recent survey, more home buyers are turning to social media in the home-buying process than ever, according to the CALIFORNIA ASSOCIATION OF REALTORS®' (C.A.R.) "2014 Survey of California Home Buyers."

More than three-fourths of home buyers used social media in their home search, up from 52% who used it in 2011.  Buyers state that they primarily used social media to obtain buying tips and suggestions from friends (44%), neighborhood information (44%), and to view their agents' Facebook pages (42%). 

Mobile technology and the Internet are significant tools in the home-buying process, with 91% saying they used a mobile device to access the Internet during the course of their home purchase.  Buyers used their mobile devices to look for comparable home prices (78%), search for homes (45%), and take photos of neighborhoods, homes, and amenities (43%).  Conversely, with the increased use of social media, fewer buyers "Googled" their agent (50% in 2014, down from 68% in 2013), turning to agents' Facebook pages instead.

Now, let's talk about how your listings and get the most exposure from the MLS to your Social Media sites. 

Your MLS is full of helpful tools that can and will enhance your business. Please take advantage of these services and contact your Fresno MLS for more information.

NEW to FAR!

Sandra Reta with Real Living Diamond Realtors

Griselda Villalvazo with London Properties

Amy Strickland with Premier Valley Realty

Shawn Tate with London Properties-Kingsburg

Eli Coon with Keller Williams Westland Realty

Dwayne Watson with Century 21 Adanalian & Vasquez

Rachel Stauffer with Guarantee Real Estate-Flex

Xuanzhu Song with Century 21 M & M and Associates

Catherine Simpson with Keller Williams Westland Realty

Rose Lange with London properties

Yito Mian with Miramar International

Mackenzie Hartung with Square One Real Estate Advisor

Vel Conway with Guarantee Real Estate

Douglas Adrian Murrey with USA Realty & Loans

Denise McKinzie with London Properties

Annabel Baldwin with Miramar International

Glenn Niswander with The Housing Connection

Apninder Singh with Connect Realty.com

Virginia Mendez-Buelna with Guarantee Real Estate

Janie Doak with Janie Jurkovich Doak, Broker

Daniela Saavedra with Republic Realty

Yenyun Li with Fisher Real Estate Services

Alistair Wittus with Help-U-Sell Real Estate

Jessica Roberts with GoldLeaf Real Estate/Properties

Laurie Hansen with London Properties

David Kemp with Keller Williams Westland Realty

Stanley Billings with Universal Lending & Real Estate

Daniel Olmos with Harborside Properties

Tina Miller with Realty Concepts

Josue Montes Jr. with Keller Williams Westland Realty

Barbara Isaak with Keller Williams Westland Realty

Shelley Horn with London Properties

Jillian Achelphohl with Landmark Properties

Carissa Milbrandt with Guarantee Real Estate

Fayez Sumrein with C-21 C Watson Real Estate Inc

Sandra Deering with Coldwell Banker Residential Brokerage Company

Nevin Hindiyeh with Guarantee Real Estate-Flex

Veronica Ruiz with London Properties

Carolyn Cooley with Guarantee Real Estate

Lawrence Ayres with Lawrence Ayres, Broker