Lawn Dawg
In This Issue
LM's Top 150
3rd Annual Photo Contest
Why do I have weeds on my lawn?
Mowing & Watering Tips
Online Apparel Store 

 

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Summer 2013 Newsletter

Greetings! 

 

A MESSAGE FROM THE PRESIDENT: 

Jim headshot

In the March newsletter I explained some of the challenges Lawn Dawg is facing and what our plans are to overcome those challenges and be the best lawn care service in the industry. I am happy to report that our initiatives have been implemented and based on the positive feedback we are getting from you, we are well on our way to hitting our goal of earning your loyalty. The key components to our success are delivering on our promises:
  • We will knock before treating
  • We will carefully inspect the lawn before deciding what, where and how much product to apply
  • We will clear the lawn of toys, furniture, etc. before treating
  • We will use the best products and equipment available
  • We will clear the driveway, walkway, sidewalk, patio, etc. of any over applied product
  • We will leave good comments and recommendations
  • We will be in uniform and our trucks and equipment will be clean and neat
  • We will send you e-mail notification prior to every visit
  • We will be courteous and respectful at all times
These promises are the very foundation of our Customer Service Commitment. Our employees are committed to keeping each and every promise with each and every visit or communication we have with you. If at any time we fail to deliver on any of these promises, please let me know.
  
Thank you for your business.

 

Sincerely,

 

Jim Campanella

President

LM's Top 150
Every year the Green Industry's trade magazine publishes their June issue with the Top 150 landscape and lawn care contractors. The rankings are based off revenue from the prior year. In 2012, we made it to #141  and this year we're proud to announce we've moved up 28 spots into #113!

All in all, this achievement wouldn't be possible without the loyalty of our customers and support of every member on the Lawn Dawg team! We'd like to thank each and everyone of you for making this happen! To read the full article, click the magazine cover to the right.

3rd Annual Lawn Dawg
Photo Contest

Think your Lawn Dawg lawn is the best in the neighborhood? We want to see those beautiful lawns!

 

HERE'S HOW IT WORKS:

  1. To enter the contest simply go to www.lawndawg.com/contest and follow the instructions to submit a 2013 picture of your Lawn Dawg lawn. Deadline for entry submissions is 11:59 PM on July 19, 2013.
  2. The photo with the most votes, after the voting period has ended, will become our Grand Prize winner. The next 5 photos with the most votes will be our 1st place prize winners.
  3. Voting will begin July 22, 2013 and end at 11:59 PM July 31, 2013.

 

PRIZES:

(1) Grand Prize Winner - The new Apple iPadŽ Mini - 7.9" LED-backlit display; A5 chip; 5.0MP iSight camera with 1080p HD video recording; FaceTime HD camera, $50 Gift Certificate for Lawn Dawg Services and one Lawn Dawg apparel item of your choice (click here to visit our online apparel store).

 

(5) 1st Place Prize Winners -

Canon - PowerShot A4000 IS 16.0-Megapixel Digital Camera, $25 Gift Certificate for Lawn Dawg Services and a Lawn Dawg embroidered polo.

 

TERMS & CONTEST RULES: 

By submitting your photo you agree to the following terms & conditions: Deadline for entry submissions is July 19, 2013. All photos submitted must be from a current Lawn Dawg customer. All photos submitted become the property of Lawn Dawg and we may use them on our website, in marketing material, newsletters, etc. We reserve the right to use all pictures and stories for company promotional features.

 

The photo with the most votes, after the voting period has ended, will become our Grand Prize winner. The next 5 photos with the most votes will be our 1st place prize winners. Voting will begin July 22, 2013 and end at 11:59 PM July 31, 2013.

 

Winners will be notified on August 1, 2013. All prizes will be shipped to winners and winners will be posted on our website and Facebook pages. Lawn Dawg employees (current and past) and members of their household are excluded from this contest. If you have any questions, please email contest@lawndawg.com 

Why do I have weeds on my lawn?
Weeds are a constant problem in lawns; no sooner do you think that you have them under control then it seems as though they're back again. There must be good reasons for this happening, so let's ask Lawn Dawg's Director of Training, Bob Mann, what's going on and why we should all be making withdrawals from the Seed Bank.

Summer Mowing & Watering
Lawn Mowing

Height: 2 ˝ to 3 inches. Different grasses have different optimum mowing heights, but the general rule of thumb is to cut as tall as you can stand it - the higher the better. Leave cutting the grass so low it looks like a golf course to the golf course superintendents. Ironically, they don't want to cut their grass as low as they have to - they want to cut it a lot higher.

 

Frequency: Follow the 1/3 rule - never remove more than 1/3 of the leaf surface in any one cutting. For example, if the lawn is cut to a height of 3 inches, then never let the lawn grow beyond 4.5 inches before cutting. The 1/3 rule determines the frequency of cut. Typically, once per week during the season is sufficient, but you may have to cut as often as once every fifth day during the spring when its growing quickly.

 

sharp bladeBlade:A rotary mower cuts by blunt force. A sharp blade will cause the least trauma to the leaf and give the best results. A dull blade leaves wounds that are an entrance point for disease and give a dull white appearance to the lawn after cutting. A professional landscaper may sharpen his blades as often as once per day if he is cutting acre upon acre of turf. You obviously don't need to go to that extreme - once or twice per season usually works just fine.

 

Clippings: Ah. The age-old question: to remove or not to remove? The correct agronomic answer is to return the clippings - they recycle nutrients and organic matter to the soil. But there are drawbacks. Wet clippings can mat on the lawn and if left unchecked they can kill the turf beneath them. Excessive clippings, even if not wet, will do the same thing. Both of these scenarios are related to the frequency issue in that the more you cut, the less the clippings. That said, many people do not like the look of clippings on a lawn. Removing the clippings will result in a reduction in the nutrient levels of the soil but many people are willing to put a little extra effort and money into the lawn in order to have an exceptionally neat lawn.

 

Watering

Every single expert on turfgrass management will give a different answer when asked for the best management practices for water - as well they should. Truth is that every lawn has situations that are unique to that lawn. Soils are infinitely different, trees shade lawns in different ways during the day. All of these factors and more go into determining the proper watering schedule.

 

Timing: Despite what you may have been told there is no reason not to water overnight. That fallacy stems from the fact that a lawn that is left wet longer than it would be naturally is more prone to disease, and that unplanned watering usually leads to overwatering. During the overnight hours, dew forms on the grass plants. The duration that this free water exists on the leaves influences the amount of infection from turfgrass diseases. If you water when the plant is naturally wet anyway you do not influence the disease pressure one way or the other. The trick is not to extend the length of time that the turfgrass plant would otherwise be wet naturally. For instance, if the dew was present on the plant until 8:00 in the morning and you did not conclude your irrigation until 9:00 you have significantly elongated the time in which the plant is wet. More wet = more disease.

 

Frequency: Turfgrass plants will respond to how often you irrigate by altering the depth of their root zone. Consider a lawn that is irrigated to with one inch of water per week. If that water is applied equally over seven nights it will have shallower roots than if it were irrigated with the same water over three nights. The difference is that infrequent irrigation stimulates the plant to go in search of water deeper in the soil. This would be fine if there were not other variables in the environment. If it is a hot, windy day the soil will dry quickly at the surface. If the plant's roots are shallow, it will go into drought stress much quicker than if the roots are deeper.

 

Lawn SprinklerAmount: The amount of water a lawn requires is unique to the lawn, indeed even areas within the same lawn have different requirements based upon differences in soil, exposure to the sun, the time of day that it is either sunny or shady, etc. A good rule of thumb is to ensure that one inch of water is available to the lawn per week. If it rains one inch then no additional irrigation is required; if it does not rain then that one inch should be applied through the irrigation system. At some points during the season it becomes so hot and dry that the lawn will use more than one inch of water during a week. This is where the science of turfgrass management yields to the art of turfgrass management. Trial and error is required to know your lawn and its irrigation needs.

 

And it is perfectly acceptable not to apply any water at all - my home lawn is never irrigated. If that is your choice, then the lawn will go into dormancy during the heat of the summer naturally and will almost certainly recover very nicely once the cooler and wetter weather of the fall returns. It is all about managing your expectations.

As always if you have any questions or comments please feel free to reply to this email or call 888-993-3294!