One of the biggest challenges to successfully using Social Media for business, is finding time to MANAGE your social media presence on a regular basis. Here are some suggestions on how to best use 'interstitial space', those free minutes during your day, to effectively manage your social media presence. 

As some of you may know, I was originally trained and licensed as an architect. As such, the term 'interstitial space' was used to refer to the area, above the ceiling but below the structural deck. The sketch above is a section view, showing the extent of the interstitial space above the ceiling.  This area is usually used to route the HVAC ductwork, lighting fixtures and wiring. Interstitial space may not be visible, but it is extremely valuable!

You too, may have some 'interstitial space' in your day. Time during your commute or moments when you are in front of your computer but on hold on the phone. Or when you are waiting in line at a store or to pick up coffee, lunch or a child. You are probably already picking up your phone or tablet during these moments but you are probably just mindlessly scrolling through your Facebook or Tumblr stream rather than using the time productively. Here are some ideas on how to use that time more effectively.