Social Media Scheduling Tools - Tips and Best Practices
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Technology can be extremely useful when it comes to monitoring and maintaining your social media communities. Social media scheduling tools like Hootsuite, Social Oomph and Buffer can also help by allowing you to input a large number of posts all at once, which you can then schedule to be delivered at a later day and time. You can pick and choose the platforms they will be posted to and the specific time and date, often up to 364 days in advance! All of this can be a valuable time saver, as long as you have created the content yourself and/or have vetted the content in the posts.
One common downside of this type of tool is people often think that this allows them to 'set it and forget it' which can be deadly. These should be viewed as tools to HELP you, not to obviate the need for regular interaction. To really ensure your social media marketing success, use the time you save to actually go out and engage with your community!
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Useful links and resources
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Upcoming Events - Save the Dates!
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Monday, November 18 @ 9:30 - 11:30 Social Media for Non-Profits
Morris County Library. Registration required, please contact us at [email protected] for details
Friday November 22 @ 11:00 AM - 12 noon - Online Webinar presented by: NYDMX - Harnessing the Power of LinkedIn
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