Social media marketing automation can be very helpful when it comes to monitoring and maintaining your social media presence but it can also be abused and cause your social media efforts to fail. Here is a brief explanation of how social media marketing automation can be used to help you, some examples of how it can actually hinder your efforts and best practices to keep in mind when using these tools.

There are literally dozens, if not hundreds, of tools now available which will scour the web for keywords and search terms of interest to you and automatically deliver the results to your inbox, newsfeed or via message.  Mention, TalkWalker and other tools like these can be a great way to monitor social mentions of you and your brand as well as to find and share valuable content and help you stay on top of industry news and developments.  While you need to be careful not to drown in the data, this can be an excellent use of technology to support your efforts.

Click here for full post on how to use these tools to save time and energy without losing your followers