This week's focus:

This week, my marketing tip focuses on a helpful article for authors that I saw from Alan Rinzler, a consulting editor, publishing insider, and blogger that I've read for several years. Recently, he wrote a post called, "Timing Your Book's Launch Date for Maximum Impact." This is an important topic that most authors forget to consider, so I wanted to bring it to your attention. Below is a sneak peek of Alan's article with a link to rest of his information:

"Strategic timing of your book's publication date can give it a jet-propelled boost and have a major impact on its long-term success. Commercial publishers and booksellers have known this forever. Retailers rack up between 25 - 35 percent of their annual revenues during the holiday shopping season in November and December. Smart publishers start shipping their big holiday titles as early as August for publication dates in October and November - with the goal of getting those books to the stores by Halloween.

There are many other seasons and strategic tie-in dates to consider. Right on the heels of Christmas, for example, comes January ready with a new crop of self-help and how-to books to attract shoppers flush with New Year's resolutions to lose 10 pounds or finally learn Spanish. Of special interest to agents and publishers are books that can be tied into annual events and anniversaries. Savvy authors highlight tie-ins and strategic launch dates when pitching to literary agents and publishers..."

Click here to continue reading how timing your book's release is important for both fiction and non-fiction authors.

Resources for Authors, Agents, and Publishers: