Key to success: Never give up
From my interview with Randy Pedersen
Published September 8, 2014 in the Telegraph-Journal.
Java Moose owner Randy Pedersen has taken a small coffee startup and grown it into a business that punches far above its weight in terms of branding and market presence.
Randy Pedersen has been passionate about coffee for a very long time. From Vancouver originally, he chose to make the Saint John area his home more than 18 years ago.
When he first arrived he soon realized he couldn't get a latte or a cappuccino in the city. Coming from the self-professed"coffee capital of Canada" Randy immediately felt that there was a need for great coffee here and thought the time was right.
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