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May Greetings,
Our big blue recycling bins (12 and 30 feet high) have been popping up all around the country as part of our Great Recycle efforts. With national recycling rates still in the low 30 percent range, we all need to find ways to increase participation. The frustrating aspect with streetscape recycling is that raising the rates from 30 to 50 percent is often just a matter of inches - how many times have we seen people put the wrong container in the wrong receptacle, even though the recycling bins are adjacent to the trash cans?! While we can each take personal action to correct theses errors, the best long-term solution is to change behavior so that people instinctively think "bottles in the bins" We hope the big impression of our big bins will help serve as big reminders.
Of course, when/if we get recycling rates higher than 50 percent, we'll need to think about additional strategies for channeling our waste. But for now, there are some solutions that are just inches away.
Honestly yours,
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A Tribute To Moms Around The World
May is about celebrating mom. If you travel around the world, you will find mothers devoted to giving their children and families a good life. With your help, we have been able to improve the lives of countless moms through Fair Trade. Every time you purchase an Honest Tea, you are supporting our Fair Trade partnerships which ensure the women in our tea gardens are working in third-party verified condition and earn a fair wage. It's a simple, direct way to make a world of difference each time you open a cap and refresh the HONEST way. So join us as we raise an ice-cold bottle of Honey Green Tea in a toast to moms around the world!
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Mother's Day Coupon Offer
Have a mom you'd like to thank this Mother's Day? We'd love to help. From now until the 12th of May, send a mom you know an #honestcompliment on Twitter , and we'll send you a coupon for a free bottle of Honest Tea (and we hope you'll share it with her!). Let her know what you think makes her the best, or tell her how much you appreciate her. One coupon per Twitter member, must use #honestcompliment to qualify, offer valid while supplies last, USA only.
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Lemon Limey Takes the Cake!
Ever thought of using our new Honest Fizz naturally sweetened zero calorie sodas in a recipe? Our friends at Allrecipes.com shared recipe contributor Phyllis's delicious lemon bundt cake recipe which uses a lemon-flavored carbonated beverage--and we think Honest Fizz Lemon Limey offers the great taste and carbonation needed without adding any calories to the mix! Try it out and let us know what you think!
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CommuniTEA News
In April, our TeaEO Seth Goldman represented Honest Tea, the American Beverage Association, and the Maryland Beverage Association at Impact Silver Spring's annual Impact Now breakfast. The ABA sponsored Impact's Social Momentum award, which was presented to Agbegnigan Mouzou Fofo, the head coach of Elite Sports, whose mission is to engage and transform the lives of youth through soccer. The ABA and the Maryland Beverage Association gave a combined grant of $25,000 to help support athletics and nutrition programs at the Long Branch Athletic Association in Silver Spring, Maryland. Featured left to right: Ellen Valentino of Maryland Beverage Association, Agbegnigan Mouzou Fofo of Elite Sports, TeaEO Seth Goldman
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Honest Kids Exclusive Offer
KLUTCHclub, a company that sends out monthly boxes filled with an assortment health and wellness goodies, is now offering an package for busy moms and includes two Honest Kids varieties--Berry Berry Good Lemonade and Super Fruit Punch! The May Mom's box will be available until May 31, and Honest Tea newsletter subscribers can take 20% a month-to-month, 3-month, or 12-month subscription and be applied to any type of box offered. Just type in the code "honest" to get a variety of items delivered to your door!
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Honest Fan of the Month
Does your office cubicle look like this? Check out this pyramid of HONEST refreshment sent into us by coworkers Jessica Clemmons and Norman Williams! Jessica tells us that Norman has the whole office hooked on Honest Tea. How high can this pyramid go?
(Go ahead, try this at home!)
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About Honest Tea
Honest Tea® seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company specializing in beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade®, Honest Kids® organic thirst quenchers, and new Honest Fizz® naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.
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