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 Happy March!
January and February are always some of our slowest months in terms of sales, but our fastest in terms of launching new products and new sales relationships. This year is no exception -- we are bringing out more than 18 new items, including larger bottles of Honest Tea® and Honest Kids®, Honest Splash® (see below), and Honest Fizz® (see February's newsletter). Last month we got the chance to share Honest Splash with the attendees of the Green Schools Conference. Despite the "just a tad sweet" profile of our entire product line, we've yet to gain a presence in public high schools, and we hope that Honest Splash will change that. The Green Schools Conference is always invigorating - it's wonderful to know that the passion and commitment these educators have will be passed on to our children.
Honestly yours,
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Sneak Peek!
We are excited to share some news about the newest member of the HONEST family-Honest Splash! We've taken the same great taste of our new fruit juice-sweetened Honest Kids line, and packaged it into a 12oz re-sealable, recyclable bottle. For teens and adults who love Honest Kids but want more than the 6.75 fl oz pouch can offer, Honest Splash is the perfect beverage for soccer games, swim team practice, and other on-the-go activities.
Offered in three varieties--Berry Lemonade, Goodness Grapeness, and Super Fruit Punch--individual Honest Splash bottles are available in select retailers including more than 1,300 Target® Cafés. Six-packs will be sold exclusively at Target® from mid-March through the end of June, and then become available to other retailers starting in July. Welcome to the family, Splash!
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15 Years: What We've Learned
Patch is a community-specific news, information and engagement platform that aims to connect and inform members of communities across the country. Our TeaEO Seth Goldman gave an interview to "Patch Partners," a program to empower, enlighten and inspire its small business audience. Seth shared some helpful tips for aspiring entrepreneurs in how to grow your dream. To hear more about his experience and what we've learned as a company along the way, click here. Want to ask our TeaEO a question? Reach out to us on Twitter--we're all ears!
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Greening the Next Generation
Greener schools and healthy eating habits are important to many of us. Did you know there is an organization that is working to make that a reality in schools across the country?
Last month we were honored to join 1,000 administrators, teachers, and students from public, private, and charter K-12 schools from around the country to participate in the 3rd annual Green Schools National Conference. The event, which took place in West Palm Beach, FL this past month, was one of the nation's largest gatherings focused on how individual schools and school districts can work together toward 'greener' schools, including sustainability and healthy eating choices.
Honest Tea was a proud sponsor of the Green Schools National Conference, and our very own Seth Goldman gave an opening session keynote address entitled "Bending the Rules." Seth talked about healthy eating habits, recycling, and nurturing the green entrepreneurial spirit. Topics discussed at the conference included the current state of environmental literacy; energy efficiency; healthier food and eco-friendly purchasing; and other issues. The attendees also shared ideas as to how the 'greening' of schools can save money as well as the planet.
To learn more, check out Green Schools Conference and learn how your local schools can become part of the green school movement sweeping the nation!
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Start A New Adventure
Calling all parents! Check out one of our partners, Adventure to Fitness, which has a mission to improve overall childhood wellness with interactive videos that get kids exercising, learning and having fun all at the same time. The program has developed a simple formula to support wellness: Healthy Minds + Fit Bodies = Happy Kids! As your kids travel the globe through the interactive videos, they learn lessons in personal fitness and academics (such as math, science, social studies, and more), while living an active life. The Adventure to Fitness program is now in over 60,000 classrooms and reaching 5 million kids per week!
Here are some wellness tips from Adventure to Fitness for the whole family:
1. Stay hydrated! Give your kids plenty of fluids throughout the day.
2. Take the stairs in tall buildings instead of the elevator--it's a great way to sneak in some exercise!
3. Ask your children about their favorite fruits and vegetables. If they don't know, that's a perfect opportunity to ask them to try some new ones. To start your family's adventure to fitness today, click here!
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Win a Month's Supply of Honest Tea? #honestcompliment
Here at Honest Tea's headquarters in Bethesda, MD, we conducted a very unscientific study to find out what (other than our beverages) makes people smile. The results? A nice word and positive sentiment goes a long way.
Since we had such a great time sending honest compliments to each other, we decided to share our positive thoughts with some of our favorite people--you, our fans! As a result, we are proud to introduce our newest innovation: the "Honest Compliment Booth!"
All over the country, Honest Compliment Booths are sprouting up to share positivity and one-of-a-kind compliments as given out by our specially trained professional complimentors. Along with an ice cold HONEST beverage, we think we've unlocked the secret to making the world a happier place.
If you see one of our compliment booths, we encourage you to stop by to say hello. If you spread the love and compliment one of your friends on twitter using #honestcompliment, we'll enter you to win a week's worth of honest compliments and a month's worth of Honest Tea. Now that's something worth smiling about!
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Meet The Tea-m!
Northeast
3/2-3 - Kids Food Festival (Bryant Park)
Texas
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About Honest Tea
Honest Tea® seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company specializing in beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade®, Honest Kids® organic thirst quenchers, and new Honest Fizz® naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.
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