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Honest Tea Newsletter
November 2012
 
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November Greetings,

 

We've just wrapped up Honest Tea's annual company meeting - these gatherings are always important gut-checks on the company's culture and spirit.  I'm delighted to say that both are in great health - in fact many long-term employees commented that they couldn't remember a time when they were more excited about the work we're doing and the opportunities still ahead for us.  In addition to our Color War and discussions about company strategy and growth, we got the chance to celebrate two employees who marked their tenth year with the company (see below) as well as recognize employees who made major strides with their personal health.  There are many things to be grateful for as we enter this season of Thanks, but the energy and commitment of the 112 employees of Honest Tea is certainly at the top of my list.

 

Honestly yours,  

 
Seth


      

Fair Trade Tea Garden in Korakunda, India
Stories of Impact
 
Ever wondered how many people are drinking tea across the globe or the true impact of Fair Trade Certification™? We recently sat down with one of our very first tea suppliers who has worked with us since the early days of brewing tea in Seth's kitchen. We wanted to learn more about her experience with organic tea gardens and gain some insight into the real difference that Fair Trade™ makes, from someone who has seen these communities first hand. Some of the highlights include:
  • 85% of tea consumed in the USA is iced
  • Last year, over 65 billion servings of tea were consumed around the world
  • Makaibari Tea Garden, one of Honest Tea's first sources for Fair Trade™ Tea, was the 1st estate to be certified Fair Trade™ in the world.
  • Fair Trade™ ensures the tea is purchased at a fair price with fair labor conditions and a democratic/transparent structure at each tea garden community.
  • Fair Trade™ takes into account environmental sustainability, as synthetic pesticides are not permitted at any point in the production: from growing tea bushes, to when the leaves are plucked, to when you open a bottle of refreshing Honest Tea.
  • The growing region, proximity to the coast, altitude and sunlight all affect the flavor and body of your tea-the smoothness, acidic notes and color of the tea are subject to these variables.
Have any questions you'd like to ask? We're all ears. Reach us via Twitter at @honesttea; we'd love to hear from you!
 

 

Thanksgiving Coupon Offer     

 

On the third Thursday in November, all across the country, people join together to share a meal in the company of family and friends. Here at Honest Tea, we are counting our blessings and reflecting on all we are thankful for this year. We'd love to share the moment with you by hearing what you are thankful for this season-tell us on Twitter with #imthankfulfor and we'll send you a coupon for $1 off 2 glass bottles of Honest Tea (limit one per person)...our thanks for embracing the spirit of the holiday! Offer valid through December 15th 2012 while supplies last. 

  

7 Helpful Thanksgiving Recipes & Cooking Tips 

 

Putting together the last-minute Thanksgiving meal checklist and need a little inspiration? Our friends over at EatingWell Magazine have created seven excellent dishes for a full Thanksgiving menu-focused on cutting out the traditional heaps of butter and cream and substituting fresh ingredients to keep your guests happy (and your waistline too!) See their recipes and tips HERE!


 

Creating the Future 

 

Most of our staff works away from Bethesda, in teams of one, or two, or sometimes more, spread across the country. Our annual company meeting at Honest Tea Headquarters brings us together to celebrate the passing year, and plan together for the next - and everyone is included, from senior management to the newest employee. Catching up with each other is great fun, as is our all-company Color War involving a competitive game of dodge ball and kickball. We also spent time analyzing the business and discussing what our aspirations are for Honest Tea. We heard from one of our expert tea brokers about the empowerment that organic and Fair Trade brings to our tea garden communities. And, we celebrate the personal and professional accomplishments of our colleagues-including a celebration this year of two employees who have reached 10 years of outstanding dedication in our company: Mandy C. and Mikey P; we thank them for their tremendous contribution over the years. This year, our wellness coach, Rebecca Bly, led a calming yoga session to help bring the company meeting to a close. Finally, we revealed our 2013 motivational quote - which we'd like to share with you:

 

   

 

Accelerating Impact 

 

Recently our TeaEO along with Beatriz Perez-Chief Sustainability Officer at Coca-Cola sat down with Marc Gunther at Net Impact 2012 Conference to discuss the future in sustainability and how consumers will play a role. Interested in hearing more? Click HERE to watch this great discussion! 

Honest Tea in Your Community         

Check out where our Honest Tea-m is headed next and stay up to date with the most recent developments on our Facebook Events Tab   

 

NORTHEAST

 

LEGO Kidsfest-Pittsburgh

11/30-12/2 

http://www.legokidsfest.com/pittsburgh/index.html 

    

 

SOUTH

 

Florida State Tailgate

11/24/2012

http://one.fsu.edu/community/page.aspx?pid=3005 

    

Space Coast Marathon

11/25/2012

http://www.spacecoastmarathon.com 


 

NORCAL

 

Walnut Creek Turkey Trot

11/22/2012

http://www.changeofpace.com/wctt.html 

   

 

ROCKY MOUNTAINS

 

Denver Turkey Trot

11/22/2012

http://www.unitedwaydenver.org/site/c.6oJHLSPtFgJWG/b.8281459/k.20A7/39th_Annual_Turkey_Trot.htm 

 

   

PACNW

 

Festival of Trees

11/24/2012

http://oregon.providence.org/patients/programs/providence-festival-of-trees-portland/Pages/default.aspx 

 

Hot Buttered Run

11/25/2012

http://www.energyevents.com/hbr-about-the-race 


About U

 

Honest Tea is the nation's top-selling organic bottled tea company.  The company seeks to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers.  All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an impressive double-digit annual growth rate.  In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea is an independent operating unit of The Coca-Cola Company.

 

Homepage:   www.honesttea.com 

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Twitter:  www.twitter.com/honesttea          

4827 Bethesda Avenue
Bethesda, Maryland 20814
800-865-4736