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Honest Tea Newsletter
October 2012
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I found out this month that we lost someone who played a central role in Honest Tea's early years.  George Scalf was our original Brewmaster.  He was also a musician, entrepreneur and friend.

On a Sunday evening in March of 1998 George drove down from Ontario in his purple Jeep.  Since it was about dinnertime, I invited him to join us for dinner and sleep over at our house rather than worry about finding a hotel.  He ended up staying with us for more than 6 months, as he helped me find my way through that challenging first year of the business.  He also became close with my family - our boys marveled at how we would seem to pull his finger apart and then reconnect it.

George had run a few different beverage and organic produce companies.  He also worked as a recording artist, and knew a little bit about everything.  He also had a wry sense of irony, and helped me keep things in perspective.  During one of our first production runs of Kashmiri Chai we were dunking bags of spices over a boiling tank, but we weren't getting the right infusion, so we poured the spices into a barrel and George stood over the barrel with a propeller mixer.  Then when we tried to filter the infusion into a tank, the pipes got clogged and the tea and spices sprayed everywhere.  As George put it, "Well, this is a very Chai-ing experience."  He kept his sense of humor as he helped us find bottling plants and played a central role in designing our first tea basket brewing system, remnants of which can still be found in our office.

George was always a believer in Honest Tea - he likened our brand to a recording artist - he said, "Sometimes you hear a person sing a song and you just know she is going to be a star.  When I read the Honest Tea business plan, I knew you had a hit on your hands."  If it hadn't been for George Scalf's early help, Honest Tea might not have become the brand it is today.  We remember him fondly and sadly, and have made a donation in his honor to Woodwyn Farms  I am attaching a picture of George from one of our earliest guerilla marketing events, when we were trying to spread Honest Tea on Capitol Hill.


Honestly yours,




Fair Trade Month in Review 


Did you know your daily purchases of Fair Trade Certified™ goods (including Honest Tea!) help change lives? Whether buying your weekly bananas, selected spices, or an Honest Tea on the run, the Fair Trade logo ensures that your purchases are supporting the people and the communities that picked and prepared them. October is National Fair Trade month which creates opportunity to highlight the impact of your purchases around the globe. In 2011 your support enabled Honest Tea import 300,000 pounds of Fair Trade Certified ™ tea, which resulted in $100,000 in Fair Trade premiums that went towards improving education, health care, and community resources. Click HERE to read more about the Fair Trade impact! 


Halloween Treat Alternatives   


Looking for low calorie alternatives to traditional Halloween candy? What are your favorite no-candy Halloween treats? Share them with us on Facebook or on Twitter! (insert link) Click HERE for helpful ideas.  


A Greener Halloween 


This evening the orchestra of doorbells ringing and kids chanting "trick-or-treat!" will be upon us. Need some last-minute costume inspiration? Looking to go lighter on the planet this Halloween? Check out our partner Green Halloween; an organization of moms dedicated to creating Halloween festivities with healthier and greener options. Also, take to some time to see all the upcoming Green Halloween activities happening in your community! Whoooo knew! Some green tips for this Halloween:

  • Walk from house to house instead of driving
  • Compost your pumpkins and any other food including leftover candy afterwards
  • Collect candy wrappers and help your kids turn them into artwork like purses, bracelets, etc
  • If you're hosting a party, avoid disposables plates, cups, tablecloths, that cannot be recycled

For more green tips click HERE  



Brew News 


Each year Men's Health Magazine selects the "125 Best Packaged Foods for Men" in a special nutrition edition. For the 5th year in a row, Honest Tea won the honor of being the Best Bottled Tea-awarded in part for "modest calorie count, and refreshing taste..." says Men's Health. Check out the November edition and pick up a bottle of Honey Green today! P.s. it goes great with Raspberry Fields, selected by Women's Health magazine!  


Honest Conversation 


We've always had a sweet spot for entrepreneurs. After all, that is how we started. Net Impact brings together students and professionals to use their careers for positive impact. Last week our TeaEO, Seth Goldman spoke to a full conference about our Honest journey and some key learning along the way. To read more or to see how you can join Net Impact click HERE.  


Fan of the Month       


Our fan of the month goes to Melissa Allen! Melissa recently wrote into us about a particular 6-Word Memoir that inspired her to write one of her own. Check out Melissa's blog post as she reflects about writing her own 6 words HERE.  


Want to be the next Honest fan of the month? Tweet us at @honesttea or email your story to    

About U


Honest Tea is the nation's top-selling organic bottled tea company.  The company seeks to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers.  All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an impressive double-digit annual growth rate.  In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of's "Top 7 Green Corporations of 2010," received's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea is an independent operating unit of The Coca-Cola Company.





4827 Bethesda Avenue
Bethesda, Maryland 20814