Email marketing continues to be the best performing digital marketing vehicle. Are you maximizing your email marketing?

 

Every­one agrees that email mar­ket­ing pays off. A 2012 DMA sur­vey found that email mar­ket­ing with your House list has the strongest return of any mar­ket­ing vehi­cle. 

     

      >>Learn how to maximize ROI on your house list 

 

It is not easy for an email mes­sage to make it through all of those email fil­ters and be read by a decent per­cent­age of your distracted tar­get audi­ence.

 

      >>Read 12 proven tips that will get more of your emails seen

   

 

One of the most fre­quent ques­tions I am asked is when is the best time to send my email cam­paigns.

 

      >>Get the details on best time to send campaigns

 

What is a DRIP mar­ket­ing cam­paign? Should I be DRIPPING? Yes- mar­keters should embrace drips - drip mar­ket­ing cam­paigns that is. 

 

      >>We tell you how to make DRIPs work for you

 

Google has made a major change with the way it presents mail to its 425 mil­lion Gmail accounts. The new approach fea­tures Gmail Tabs which is likely to put your emails into the promotional folder.

 

     >>Find out how to get emails into your customer's primary folder

 

Jeremy@AptusDigital.com