Despite pre�dic�tions that it is quickly headed for the mar�ket�ing trash can, email mar�ket�ing con�tin�ues to gen�er�ate strong returns for mar�keters. In fact, return on invest�ment (ROI) for send�ing out email cam�paigns to one's own 'house' list has the high�est return on any mar�ket�ing endeavor.
Every�one agrees that email mar�ket�ing pays off. A 2012 DMA sur�vey found that email mar�ket�ing with your House list has the strongest returnof any mar�ket�ing vehi�cle.
It is not easy for an email mes�sage to make it through all of those email fil�ters and be read by a decent per�cent�age of your distracted tar�get audi�ence.
Google has made a major change with the way it presents mail to its 425 mil�lion Gmail accounts. The new approach fea�tures Gmail Tabs which is likely to put your emails into the promotional folder.
