There's a tendency for the uninformed and uninitiated to adopt a mindset that all real estate brokers are "cut of the same mold." In fact, there are substantial differences among individuals and firms. This article will attempt to help you chose when it comes time to solicit help from professionals, whether buying, selling or leasing commercial real estate.

  

It is quite normal for most brokers to think they have the best platform to service your particular requirements. In the recesses of our own minds, brokers rationalize that the customer or potential client would be making a big mistake to choose a competitor. That's the ego in us brokers. Not all people with big egos are real estate brokers, but most real estate brokers have bigger than average egos. They need to because of all the rejection faced in the sales game. Whenever someone chooses a competitor (ok, I'll admit it. . . I have a few competitors!) over me and my firm, my ego goes thru this rationalization process that hardens my psyche and allows me to keep looking for the next property owner to whom I can be of service. This mental process is why most people reject the life of a commission salesperson. It's lonely, unpredictable, sometimes painful, but I wouldn't be in it for 45 years if the positive didn't outweigh the negatives. But I digress . . .