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What You Ought to Know About Destination Mountain Travel...Feb. 24, 2015
Ski Industry
Western Mountain Destinations on Pace for Record Business

Zephyr Mountain Lodge, Winter Park Aggregated mountain lodging revenues at 19 participating resorts in six western states are poised to eclipse the record business levels of the pre-recession 2007-08 season, according to the most recent data released by Denver-based DestiMetrics.

At the current pace, revenues will end the season up more than 10 percent over last year and 4.6 percent above the pre-recession record established in the 2007-08 season. As of Jan. 31, 97 percent of total revenues received last season have already been collected or are reflected in reservations made through the end of the season.


Source:  Ski Area Management. 

Plan to link ski resorts may be on hold now

One Wasatch FOX 13 News has learned a massive plan to turn the central Wasatch mountains into one of the world's largest playgrounds may not happen at all now.

The plan to link Utah's most popular ski resorts together, known as "One Wasatch," may be put on hold if a proposal known as "Mountain Accord" advances. "One Wasatch" has had plenty of opposition from environmental groups and backcountry enthusiasts.

"By further development, we are strangling the golden goose," said Jamie Kent, the president of the Wasatch Backcountry Alliance. "This will not be the place that it is if we continue to develop. It needs to be protected and preserved."


Source:  Fox 13 Salt Lake City. 

U.S. Revels in Victories and Its Rising Status in a Sport

When the Alpine world ski championships came to the United States this month for the first time since 1999, the 13-day event was quickly defined by two competitive challenges taking place simultaneously.

Could American ski racers back up their strong performance at the 2014 Sochi Olympics with another convincing showing, even with the worldwide ski community watching more closely than ever?


Source: The New York Times.   Read More... 

Ski hills in Alberta, B.C. suffering from unusually warm weather

Avid skiers and snowboarders wait all year for snow to fall in the Rockies, but this season is already proving to be a bust.

Unusually warm weather is creating poor conditions in Western Canada and is leading to the closure of some ski resorts in Alberta and B.C.

Castle Mountain, near Pincher Creek, Alta., stopped its chairlifts and shutdown for the rest of the winter.

Other resorts, including Mount Washington on Vancouver Island and Hemlock Valley Resort in B.C., are also closed because of warm weather, heavy rain and negligible snow.


Source:  CBC News Business. 

Plentiful natural snow energizes New England's smaller ski areas

It's difficult to envision the phrase "too much of a good thing" ever applying to snow and the New England ski industry. Then again, barely a month ago, it was difficult to envision that the region would be walloped by three massive storms leading into the crucial February school vacation period that can make or break a resort's season.

It's a no-brainer that an abundance of snow helps the bottom lines of ski resorts. But does it help every mountain equally?


Source: The Boston Globe.  
DestiMetrics in the News

In Denver, ski industry experts ponder business uncertainties

The state of the ski and snowboard industry in the United States is that it's changing.

Some of that change is good, some bad, but overall the industry has serious challenges ahead, including climate change, an aging customer base and aging infrastructure, to name a few.

Industry leaders gathered at the Colorado Convention Center on Wednesday for The Assembly, an unofficial kickoff to the annual Snowsports Industries America Snow Show, which features panel discussions and interactive sessions about the ski industry's place in the larger tourism industry. The Denver mountain resort research firm DestiMetrics hosted the event.


Source: Summit Daily.   Read More... 
Destination Tourism

Year One: Marijuana created 'modest boon' to tourism

Steamboat Steamboat Springs visitors Erica Fischer and John Ihrig sat on the deck of their vacation rental condo taking turns slowly inhaling marijuana vapor from a plastic bag.  Loaded in their vaporizer is a strain of weed called StarDawg.

"You're going to be so stoned," Fischer said to Ihrig. Ihrig exhaled.  "That's why it's there," he said.

As gondola cars flew by overhead headed to the top of Steamboat Ski Area, it was clear that recreational marijuana in this little ski town was quietly prospering. "It's an amenity, is exactly what it is," Ihrig said. "Like when you go to a hotel and it has a hot tub, it's an amenity."


Source:  Steamboat Pilot & Today.   Read More... 

Florida posts fourth consecutive record year for tourism

Miami BeachAccording to preliminary estimates released by Visit Florida, 97.3 million visitors came to the Sunshine State in 2014, an increase of 3.9 percent over 2013 and the fourth consecutive record year for visitation. The number of direct travel-related jobs in 2014 also hit a record high, with 1,135,700 Floridians employed in the tourism industry, up 3.6 percent from 2013.

Visit Florida estimates that 11.5 million overseas visitors and 3.8 million Canadians came to Florida in 2014, both of which are record highs and represent 2.6 percent and 2.4 percent increases over 2013, respectively.

Source:  Focus on Travel News.   Read More... 
Lodging Industry
HomeAway Will Spend $100 Million to Show it Is Not Airbnb 

Skift A day before it reveals its fourth quarter earnings, HomeAway announced it will launch an integrated marketing campaign next month that's geared to show it is not Airbnb, and it is not targeting millennials.

"As we've gone through that soul searching about what the company is I'd say the general conclusion we've come up with is that we decided it's more profitable for us to target being a better us than being a worse them," HomeAway CEO Brian Sharples tells Skift.


Source:   Read More... 
International Travel is Back on Track... And Surging

International trips by U.S. travelers surged a surprising 9.8% during the first 11 months of 2014, marking a full recovery in that critical segment since the economic recession, according to Resonance Consultancy' s 2015 Resonance Report Portrait of the U.S. International Leisure Traveler
That growth-and the demographic forces behind it-are directly relevant to travel agents, according to Chris Fair, president of Resonance Consultancy, which works with travel and tourism companies and organizations.

Source: Travel Market Report.     Read More... 

State of the Travel Industry - 2015

Travel is a primary driver of our economic recovery, helping to put Americans back to work by adding jobs faster than the rest of the economy. Projections point to continued good news ahead, though conditions and trends will be closely monitored.

Take a moment to hear the present and future landscape of the American travel industry in this brief video message from U.S. Travel President and CEO Roger Dow.


Source:  U.S. Travel Association.   Watch Video...    

Mountain Real Estate
Luxury Ski Resort Real Estate Enjoying Strong Comeback in U.S.

Luxury ski mountain real estate is making a strong comeback this winter as major resort purchases and eight-figure sales are signifying unprecedented growth in North American ski towns.
From high-profile resort acquisitions and multi-million dollar home sales to a resurgence of luxury residential construction projects, 2014 was a year of unprecedented growth for North American ski towns. The following highlights the latest mountain town real estate news that will bring long-term effects for 2015 and beyond. 


Source:  World Property Journal.   Read More...   

U.S. airlines, hotel industry wary of Expedia-Orbitz merger

The U.S. airline industry expressed concerns on Friday about the tentative merger of Expedia Inc (EXPE.O) and Orbitz Worldwide Inc (OWW.N), saying it could hurt the travel business, but hinted it would not lobby actively against the deal.

Expedia's agreement on Thursday to buy Orbitz for $1.33 billion marked the latest in a spree of acquisitions it and the larger Priceline Group Inc (PCLN.O) have made to become the world's dominant online travel agencies.


Source: Reuters.    Read More...  

Leaner Airlines Meet Cheap Oil: Profits Set To Surge

After more than a decade of bankruptcies, big mergers and billions of dollars in losses, the airline industry is headed for a year of surging profits, analysts say.

A big part of that surge reflects the sharp drop in oil prices. But airlines have also grappled with capacity issues, added more efficient aircraft and cultivated an array of ancillary fees to help feather their nests.


Source:  Nasdaq.   Read More...   

Improving Job Market Lifts U.S. Consumer Confidence: Economy?

Bloomberg An improving job market is doing wonders for U.S. consumer confidence.

The number of workers filing claims for jobless benefits fell by a more-than-projected 21,000 to 283,000 in the week ended Feb. 14, according to Labor Department data issued Thursday in Washington. Another report showed households are more upbeat in February about the economic outlook than at any time in the past four years.

Americans have become more optimistic in recent months as fuel prices plunged, firings abated and payroll gains accelerated, making it more likely spending will strengthen.


Source:  Bloomberg.  Read More... 



Destination Summit

Returns to Denver

 June 9-11, 2015


Last year over 250 of the best minds (and, let's be honest, personalities) in destination travel and marketing met in Denver for three days of hands-on training and best practices. Miraculously, most attendees survived so we'll be back in 2015! This year's event returns to The Curtis Hotel and brings even more opportunities to network and learn from global industry leaders.


The first 50 to register save $300. And book your room for just $199 through April 30 (or when they run out, whichever comes first).

For details, visit or register now! 



Thumbnail of new site


DestiMetrics 2.0


We are excited to announce that we've launched a new website!  Check out our new look at .  This new persona is only on the public part of the website, for now, and is the first and most apparent of several significant steps toward our next-gen business platform and the underlying enabling technology that will set the foundation for our future. 


Internally being referred to as Destimetrics 2.0, an entirely new travel research technology platform is being constructed and with it, easier data collection and aggregation, expanded data storage, indexing and security, and more effective analysis and interactive reporting; all to provide new and more instructive insights in this evolving world where data-based decision making often makes the difference .

Please "pardon our dust" and let us thank you in advance for your patience.  While the process may include some inconvenience-of-change, we're certain you'll be well-served by the outcome and are excited by our ability to help provide insights that help you do better business. 


We'd love to hear your feedback so if you're willing to share, please shoot us an email at



Upcoming presentations and appearances


April 16 & 17

CRADR Spring Meeting

Whistler, BC


June 9 - 11

Destination Summit

Denver, CO


Note: If you're planning on attending any of these events and would like to schedule a time to meet, please contact Katie Barnes at or 
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 Volume 65