What You Ought to Know About Destination Mountain Travel...Jan. 15, 2015
Ski Industry

Full Steam Ahead for Mountain Resorts

DMX Mark The monthly Market Briefing released yesterday revealed that lodging activity at 19 mountain resorts in six states continued to increase through December and posted steady increases in both occupancy and revenues through the remainder of the 2014-15 ski and snowboard season. According to Denver-based DestiMetrics, which tracks data submitted by participating lodging properties in those resort towns, aggregated occupancy "on-the-books" is up nine percent compared to the same time last year and is accompanied by a 14.5 percent gain in revenue for the full season from November though April. The Briefing also noted that there were gains in both categories for all six months with double-digit growth in both February and April. 


Source:  DestiMetrics. 

Younger Skiers and Snowboarders Want More Than Just Mountain Time, Finds Wyndham Vacation Rentals Study 

Younger adult skiers and snowboarders want their friends by their side, a good deal in their pockets, and plenty of off-mountain entertainment. These are among the findings of a recent study of today's ski and snowboard traveler conducted by Wyndham Vacation Rentals, the world's largest professional manager of vacation rentals and part of the Wyndham Worldwide family of brands (WYN).


Source: Yahoo News.  
Ski Vacations Gain Popularity With Growing Chinese Elite

Nearly 100 million Chinese tourists traveled overseas in 2013. That number could double by 2020, predicts Hong Kong research firm CLSA.

While Paris, London, and New York are popular destinations for sightseeing and shopping-boosting sales of Gucci, Prada, and other premiere brands-far fewer Chinese tourists make the trek to Vale, Colo.; Whistler, Canada; Zermatt, Switzerland, or other renowned international skiing resorts.


Source: Skift.   Read More... 

Strong Early Colorado Ski Season Boosts Vail Resorts Results

Ski resort operator Vail Resorts, Inc. today reported certain ski season metrics that show an increase in both visitation and revenue at the company's destination mountains across the western U.S.
 The results are provided for the comparative periods from the beginning of the ski season through January 11, 2015, and for the prior year period through January 12, 2014, adjusted as if Park City Mountain Resorts was owned in both periods, and do not incorporate the urban ski areas of Afton Alps (Minn.) and Mt. Brighton (Mich.). 


Source:  First Tracks Online Magazine. 

 Destination Tourism

Welcoming the world 

Only 23 cities in the world have ever hosted the FIS Alpine World Ski Championships, and only one has hosted more than once.

That would be us, and this is our third. Those of us old enough to remember a world where Twitter was a sound that birds made remember the world coming to visit in 1989 and 1999. The 1950 World Championships were in Aspen, mostly because Europe was still too bombed out from World War II. So the 2015 races are only the fourth Championships ever held in the United States, all of them in Colorado.


Source: Vail Daily.   Read More... 
Poor exchange rate doesn't deter Aussies

The weak Australian dollar hasn't prevented travelers from Aspen's top international market from hitting the slopes in droves this month.

Representatives of Aspen Skiing Co. reported that lift-ticket sales to Australian and New Zealand customers are pacing ahead of last year, and representatives of most lodging properties contacted said their numbers are even with or better than recent winters.


Source: The Aspen Times.   Read More... 
Some resorts enjoying 'record-breaking' ski season

Despite a late arrival of snow to many resorts in Utah, the 2014-15 ski season is shaping up to be "record-breaking" for some and right on par for others.

Unseasonably warm weather in December caused many - but not all - resorts in the state to see fewer locals hitting the slopes. "It was hard to keep skiing in the minds of at least the Salt Lake Valley folks," said Connie Marshall, spokeswoman for Alta Ski Area.


Source:  Desert News.   Read More...  

Uber car service expands to Breckenridge, Vail, Aspen

After a few short years and mounds of big-city controversy, Uber is coming to Summit County.

The wildly popular driver service recently announced that its smartphone app is ready to launch in Colorado mountain towns. The new high-country service includes Summit County, Eagle County (home to Vail and Beaver Creek), and Pitkin County (Aspen and Carbondale).


Source: Summit Daily.   Read More...  

 Lodging Industry
A wish list for hotel marketers in 2015

At the end of each year, we ask clients, partners and hotel marketing peers to tell us what's on their wish lists for next year.

While the items have changed immensely since our founding year, 1984 (nobody wants a dot matix printer or box of floppies this year), the sentiment behind the list stays the same...

Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper. This year is no different.


Source:  tnooz.   Read More...   

3 ways to compete with OTAs

Management companies, chains, and property owners alike often ask me for advice on how to compete with online travel agencies. It's a fair question in a world where guest acquisition costs continue to rise and loyalty continues to decline.

 First, it's worth noting I remain convinced OTAs provide a valuable service to hotels and guests alike, and, used properly, remain an important part of your overall distribution strategy

Source: Hotel News Now.    Read More...  

Is it time to return to rate disparity?

In looking back at 2014, it seems that a major topic at all hotel industry conferences was the seemingly ever-increasing costs of customer acquisition. Numerous conference presentations, webinars and dozens of hotel industry articles focused on how the hotel industry has been out-maneuvered by online travel agencies that provide an easier-to-access marketplace and arguably a better digital experience over many hotel websites.

Source:  Hotel News Now.   Read More...   

New Study Shows Smarter Tourist Visa Laws Would Add More Than $7.5 Billion in Revenue and 50,000 Jobs Within Five Years

The Partnership for a New American Economy today released a new study showing how expanding the Visa Waiver Program to six new countries - Brazil, Hong Kong, Israel, Poland, South Africa, and Turkey - would result in $7.66 billion additional spending and 50,000 American jobs within five years. 


Source: Utah Pulse.    Read More...  

Falling gas prices and weaker dollar brighten Canada's tourism prospects, industry says

Falling gas prices and a weakening loonie are raising hopes within Canada's tourism industry that 2015 will be a banner year.

Ian Jack, a spokesman for the Canadian Automobile Association, says if the current price at the pumps holds until the spring, he expects an increase in the number of people travelling by car this year.


Source: O.canada.com.     Read More... 

2015 will be the year that the sharing economy grows up

Even beyond the world of travel, it is hard to argue with the statement that 2014 was the year of the sharing economy.

From Uber's $40 billion valuation (I apologize in advance if this number is outdated by the time you read this - it seems to go up on a nearly daily basis), to Airbnb being named Inc.'s Company of the Year, it was difficult to avoid coming across a darling of the sharing economy world no matter where you looked this past year.


Source: tnooz.com.     Read More... 

Fed: Economy continues to expand modestly

The U.S. economy grew at a "modest" to "moderate" pace last month as holiday sales were sluggish in some regions and the plunge in oil prices began to take a toll on activity in the Dallas area, the Federal Reserve said Wednesday.

Auto sales and travel and tourism were sources of strength and manufacturing expanded from mid-November through late December, the Fed said in its Beige Book, named for the color of its cover.

Source:  USA Today.  Read More... 
Mountain Travel News, issued by DestiMetrics, is designed to provide relevant and timely market information to the destination mountain travel industry.
Assembly Logo

Wednesday, January 28

Colorado Convention Center



Missed the recent registration deadline for preferred DestiMetrics Subscriber pricing?  


It's not too late! DMX Subscribers can still save 30% by logging in to www.destimetrics.com and obtaining a promo code for registration.

Register Now! 


For the third consecutive year, THE ASSEMBLY will present Future and New Realities, a one-day seminar at the Colorado Convention Center on Wednesday, Jan. 28 to serve as a multi-disciplinary planning season for mountain resort destinations as they look to summer and next winter. 


THE ASSEMBLY delivers up-to-date tourism research with interpretation to help participants with developing marketing strategies for the coming year.


"The future of mountain tourism is likely to be much different from the past and it will take a broader, more collaborative approach to build a year-round, economic foundation," explains Ralf Garrison, organizer for THE ASSEMBLY. "The long term sustainability of mountain resort communities is going to depend on facing a variety of new and constantly changing economic, demographic, technological and climatologic realities and inventing new ways to be successful on a year-round basis without using the old model that depends heavily on the ski resort being primarily responsible for growth," he added.

General sessions and small group workshops are presented by a line-up of 40 industry experts supported by 30 different businesses and associations. The goal is to foster a collaborative approach for growing year-round mountain tourism among the many and varied businesses engaged in mountain tourism. 


The Assembly is offered one day prior to the opening of the SnowSports Industries America (SIA) tradeshow to facilitate easy access for participants from all tourism sectors in Denver for the tradeshow.


The ASSEMBLY is presented by a collaboration of stakeholders and produced by DestiMetrics to the common benefit of all concerned. We hope you will join us!



More information


 Register Now! 

Upcoming presentations and appearances


January 28

The ASSEMBLY 2015 

Denver, CO


February 10 - 13

Go West Summit

Colorado Spring, CO


April 16 & 17

CRADR Spring Meeting

Whistler, BC


June 9 - 11

Destination Summit

Denver, CO


Note: If you're planning on attending any of these events and would like to schedule a time to meet, please contact Katie Barnes at kbarnes@destimetrics.com or 970-390-4370.
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