April 15, 2016
Congratulations to the High School Scholarship Winners 
     
We have received more photos of our high school scholarship winners and wanted to share those with you! 

Thomas (Andy) Buteyn with his parents Mike and Robin Tarter in the WYKY- Somerset studios.
    
Dylan Campbell accepts KBA scholarship certificate from WYMT General Manager Neil Middleton.
 
Alan Cooper GM of WDNS/WKCT Bowling Green and Daughter Annabelle Cooper.
 
McKenzie Gordon and her father, Operations Manager Sam Gordon (right) with WLEX-TV President/General Manager Pat Dalbey (left).
 
Calea Tharpe (center) poses with her letter of congratulations presented by WULF owner Bill Evans and her father Cale Tharp.
 
The KBA awarded 14 scholarships to children of employees of  Kentucky radio and television stations in Kentucky for the 2016-17 school year.   
 
The winners are:
 
Lane Aldridge, daughter of Chris Aldridge, WTVQ-TV, Lexington
 
Kamryn Black, daughter of Becky Black, WKCA, Morehead
 
Clare Blim, daughter of John Blim, WHAS-TV, Louisville
 
Thomas Buteyn, son of Mike Tarter, WYKY/WLTO, Somerset
 
Dylan Campbell, son of Leona Campbell, WYMT-TV, Hazard
 
Annabelle Cooper, daughter of Alan Cooper, WDNS/WKCT, Bowling Green
 
Noah Dockery, son of Rhonda Dockery, WLKY-TV, Louisville
 
Mackenzie Gordon, daughter of Sam Gordon, WLEX-TV, Lexington
 
Charles Jenkins, son of Gregory Jenkins, WMKY, Morehead
 
Whitley McKinney, daughter of Marty McKinney, WMDJ, Martin
 
Mary Selvaggi, daughter of Ken Selvaggi, WAVE-TV, Louisville
 
Cassidy Smith, daughter of Jonathan Smith, WPBK-FM, Stanford
 
Lauren Talley, daughter of Brian Talley, WFKN-AM, Franklin
 
Calea Tharp, daughter of Cale Tharp, WULF, Elizabethtown

The Kentucky Broadcasters' Association (KBA) Scholarship Fund is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations. In 2015 the KBA awarded fourteen (14) scholarship grants of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations. The grants will be used to assist the student in the payment of tuition, fees, books, and room and board.

An independent committee affiliated with the Association of Independent Kentucky Colleges and Universities reviewed applications for the scholarship program for high school seniors whose parents are employees of KBA member stations.    
 
WHAS11 Sponsoring US Senate Democratic Debate  
 
WHAS11 and Simmons College are sponsoring a Kentucky US Senate Democrat debate on April 19, 2016. Seven candidates are running in the May 17, 2016 primary to represent democrats in the November general election.
 
The candidates are Jim Gray, Rory Houlihan, Jeff Kender, Ron Leach, Tom Recktenwald, Grant Short and Sellus Wilder. The debate will be held at WHAS11 studios at 520 West Chestnut Street from 8 pm until 9 pm.
 
WHAS11 will broadcast and stream the debate on WHAS11.com.

Click here for More Information and the Full Media Guide. 
Have You Received Your Dues Renewal?   
 
Thank you to all the members that have sent in their dues renewals! Membership certificates have been mailed.

If you have not renewed your dues, membership dues reminders were mailed out last week. If you did not receive yours, please let Laura know. You don't want to miss out on all the wonderful things the KBA offers its members!  

RAB Monthly Sales Webinar
  *RAB Webinars are FREE for KBA Members 
 
Embracing Integration to Maximize Revenue and Results

One-Hour, Live Online Webinar

Tuesday, May 10, 2016
(11:00 am Eastern/10:00 am Central)

OR

Thursday, May 12, 2016
(4:00 pm Eastern/3:00 pm Central)

Presenter:  Brandeis C. Hall, RABGuest:  Amy Leimbach, Alpha Media

Integrating local radio assets gets you a greater share of your client's advertising dollars.  This session will present case studies and success stories of sales campaigns that used digital marketing, event marketing, and on-air marketing together to create comprehensive experiential marketing solutions.  If you want to know how to tap into ad dollars beyond the broadcast budget, this is a webinar for you.  This session is for managers and radio sellers who are creating integrated sales campaigns for clients.

RAB WEBINAR CONNECTION DETAILS

Join: 
http://rab.adobeconnect.com/integration2016/
Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer.  If you do not have Internet Explorer, Safari is the next best.

SUPPORT:
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html.  To contact RAB, call 800-232-3131 or email member_response@rab.com. 
FREE LBS Training!  
 
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 

This week's Videos: Developing Fiercely Loyal Customers!

 
Developing Fiercely Loyal Customers: Gary Moore introduces the first step in developing a customer profile tool. In this session, he starts with you, the broadcast sales pro, and discusses foundational professional characteristics such as work ethic, dependability, initiative, integrity, and more!

Bottom FeedersPaul Weyland discusses the unfortunately common broadcast sales professional practice of catering to the bottom feeders. He covers the reason you want to pursue selling value over price and the concept of your clients' development of circles of trust within their own customer base.

Nine Telephone Sales Tips: Gary Moore offers nine tips for you to use in enhancing your telephone prospecting skills. These are an absolute MUST for today's local broadcast sales professional! Make sure to download the handout from the link below the video for your reference.
In This Issue
The 2016 KBA Annual Conference will be October 10-11 in Bowling Green so be sure and mark your calendar! 
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to Laura@kba.org.
EAS Schedule
The 2016 EAS Schedule is posted on the KBA website:
Click Here!

The next required monthly test will be May 18 at 10:37 a.m. and will originate from EOC
.
Mark Your Calendar for these 2016 Events!
April 17-20
NAB Show
Las Vegas

September 21-23
Radio Show
Nashville, Tenn.

October 10-11
KBA Annual Conference
Bowling Green
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
A service that could save you thousands of dollars in FCC fines.

Chris Aldridge, KBA Chairman

Henry G. Lackey, President/CEO
Have something you want included in the next eCast? Have questions or comments?
Simply contact Editor-in-Chief Laura Cole - Laura@KBA.org