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KBA Members Hold Radiothons to Raise Money for Johnson County Flood Victims
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WSIP/Forcht Broadcasting:
Forcht Broadcasting sister station in Paintsville, WSIP, hosted a radiothon Saturday, July 18th from noon to 6:00 p.m. to raise money for the victims of the flooding.
The WSIP radio-thon for Johnson County flood relief raised $61,000.Eastern Kentucky Broadcasting: For six hours Sunday afternoon, volunteers manned the phones for the East Kentucky Broadcasting / Pikeville Medical Center Radio-Tele-Thon for Johnson County Flood Relief. First responders were on hand to share some of their experiences during last week as were victims of the devastating flash flood that claimed four lives. At the end of the six hour telethon, combined pledges and donations totaled $60,000. Proceeds from the telethon will go to the Johnson County Long Term Recovery Group that has been in place since the 2012 tornado outbreak. Anyone still wishing to make a donation can do so online by going to johnsoncountyfloodrelief.com.
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RAB Monthly Webinar 
Raising Revenues with Co-op
Did you miss this month's One-Hour, Live Online Webinar?
Don't worry! You can still watch the archived Webinar at this link: http://rab.com/academy/coop-072115.cfm The link includes a survey, PDF of the slides, and the on demand webinar. The link will be available for 7 days. Each year, millions of co-op dollars go unused because sellers don't know about it or don't know how to use it efficiently. While local retailers often bemoan a lack of advertising monies, there are thousands of manufacturers who will pay for all or part of your local retailers' advertising through co-op funding. Learn to prospect co-op-rich categories, access digital co-op and seasonal co-op-funded promotions, and the most common co-op mistakes to avoid as you get up to speed on co-op advertising.
RAB Webinars are FREE for KBA Members!
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FREE LBS Training! 
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!
This week's Videos: Chasing Squirrels
Squirrel Accounts: Click here as Paul Weyland discusses the danger of running after "squirrel" accounts at the expense of pursuing more "cat" and "deer" accounts!
Why Should They Advertise? Click here as Gary Moore explains not only why a business should advertise, but why it MUST!
Negotiation Myths: Click here as Ron Steiner challenges the commonly held myths about negotiating.
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FREE LBS Webinars
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The KBA Annual Conference will be held at the Lexington Hilton Downtown on October 12-13, 2015.
Be sure to mark your calendar to attend and be on the look out for the agenda to hit your mailbox soon!
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The 2015 EAS Schedule has been posted on the KBA website: Click Here!The next required monthly test will be August 12 at 12:07 a.m. and will originate from EOC. |
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September 30- October 2
NAB Radio Show, Atlanta, Ga.
October 8-10
Small Market Television Exchange,
Austin, Texas
October 12-13
Annual Conference, Lexington
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KBA offers members a FREE Legal Hotline? Get answers to your everyday regulatory questions - political, EEO, public file and Kentucky legal concerns. No charges for any questions that can be answered by phone without research.
Attorneys from Sciarrino & Shubert, PLLC and Frost Brown Todd LLC are standing by to assist you with your legal questions.Click here for contact information! |
Like KBA on Facebook!
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
A service that could save you thousands of dollars in FCC fines.
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Chris Winkle, Chairman
| Gary White, President/CEO
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Have something you want included in the next eCast? Have questions or comments? Simply contact Editor Laura Cole - Laura@KBA.org
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