June 3, 2015
Recipients of the 2015-16 Harry Barfield Scholarship Announced


Six new recipients will be receiving $2,500 scholarships for the 2015-16 academic year: Haddy Badjie of Western Kentucky University (WKU), Alan Branch of the University of Louisville, Parker Franklin of Murray State University, Elizabeth Gabbert of the University of Kentucky (UK), Taylor Gadberry of UK, and Cory McCauley of WKU.

 

The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. The awards are renewable for a second year provided recipients continue to meet specified criteria.

 

Two students who received the KBA Barfield Scholarship in 2014-15 have had their awards, also valued at $2,500, renewed for the 2015-16 academic year: Keith DeVeaux II of the University of the Cumberlands and Nathaniel Metz of Berea College.

 

Three other recipients from last year, Michael Bowlds of WKU, Cathleen Jeanty of Bellarmine University, and Megan Short of WKU graduated this spring.

 

"The KBA is proud to be able to help these talented students pursue their higher education," said Gary White, president and CEO of KBA. "This year's total of $20,000 in scholarship awards means that the KBA now has awarded a total of $225,000 in scholarships since the inception of the program in the 1992-93 academic year. Many of these recipients have gone on to successful careers in broadcasting and other related communications fields."

 

The program is named in honor of Harry Barfield, the late president and chairman of WLEX-TV in Lexington.

 

Carl Nathe of UK Public Relations and Marketing, and a longtime KBA associate member, administers the program.

Powerful Webinar for Broadcasters - FREE!    

 

As a member of the KBA you are invited to participate in this webinar for free!

The Moral Imperative: How to Make the Best Presentation Your Local Direct Client Has Never Heard
 

Presented by Paul Weyland

 

Tuesday, June 9, 2015 - Noon Eastern


In this webinar, learn the best way possible to get an appointment with a local direct client and how to develop, deliver and close the best presentation your client has NEVER heard. Be ready for lots of ideas that you can go out and use immediately!

 

Click here for details and to sign up for the June 9 webinar!

 

If you have any questions or need additional assistance in signing up for the webinar, please contact Gary Moore at LBS by email or by phone - (760) 941-7120.

RAB Monthly Webinar    
Don't miss...

Radio Advertising Bureau's

Better Creative for Better Results

 

One-Hour, Live Online Webinar

Thursday, June 11, 2015

(11:00 am Eastern/10:00 am Central)

 

Presenter: Brandeis C. Hall, RAB's VP/Professional Development

 

"Writing is easy; you just sit at the keyboard until little drops of blood appear on your forehead." We know that nothing destroys a good ad campaign faster than boring, features-listing commercials, but how do you brainstorm good ideas that engage consumers and drive measurable results? Learn tips to break writer's block, create commercials consumers want to hear again and again, and get results for your advertisers.

RAB WEBINAR CONNECTION DETAILS:

Join:  http://rab.adobeconnect.com/creative2015/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#

NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best. Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com
  
RAB Webinars are FREE for KBA Members!
FREE LBS Webinars  

LBS is offering a series of monthly webinars - provided to you for FREE by the KBA. Registration is necessary as space is limited and it's first-come, first-served!   

 

June Webinar:  

The Moral Imperative: How to Make the Best Presentation Your Local Direct Client Has Never Heard
Tuesday, June 9th, 2015 - Noon EST 

 

 Click here to sign up now!

 

LBS Sales Assistant

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's Videos: Sell Truth

Selling Truth: Click here as Paul Weyland continues his discussion on why it is important that we get our advertisers "off script" and more conversational in their spots. Learn the importance of information and why the "hard sell" and "soft sell" are not where you want your advertiser's message to focus!

Know Your Competitors: Click here as Sally Kohn begins a series on knowing your local competition and how you can position yourself as the lead sales professional in your market regardless of your station's ranking.

Sell at a Higher Level: Click here as Gary Moore explains the importance of "90%" and offers some great examples of what it means to have a top equity position.
In This Issue
Save the Date!!
The KBA Annual Conference will be held at the Lexington Hilton Downtown on October 12-13, 2015.

Be sure to mark your calendar to attend and be on the look out for the agenda to hit your mailbox soon!
Just For Fun
Trivia time!

This week Kentucky celebrated a birthday. How old is our beautiful state now?

Be the first to email the correct answer to Laura at Laura@kba.org and win a prize!
EAS Schedule
The 2015 EAS Schedule has been posted on the KBA website:
Click Here!

The next required monthly test will be June 17 at 12:07 a.m. and will originate from WUKY-FM.

Mark Your Calendar!
September 30- October 2
NAB Radio Show, Atlanta, Ga.

October 8-10
Small Market Television Exchange,
Austin, Texas

October 12-13
Annual Conference, Lexington

Did You Know??
KBA offers members a FREE Legal Hotline?

Get answers to your everyday regulatory questions - political, EEO, public file and Kentucky legal concerns.  No charges for any questions that can be answered by phone without research.

Attorneys from Sciarrino & Shubert, PLLC and Frost Brown Todd LLC are standing by to assist you with your legal questions.


Click here for contact information!
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
A service that could save you thousands of dollars in FCC fines.
Chris Winkle, Chairman
Gary White, President/CEO
Have something you want included in the next eCast? Have questions or comments?
Simply contact Editor Laura Cole - Laura@KBA.org