May 1, 2015
Public Inspection File Requirements for Commercial Broadcast Stations

Provided by Dawn M. Sciarrino, Esq.:  

 

The FCC's rules require that every AM, FM or TV broadcast applicant, permittee and licensee maintain a local public inspection file ("LPF") to be made available upon request by any member of the public for inspection during regular business hours. Television stations must now upload most of the materials required to be maintained in the public file to an online public file hosted by the FCC; unless otherwise stated with regard to particular materials in the paragraphs included in the link below, television licensees should assume that they must upload the required documents. A television licensee must post a link to the online public file from
the home page of its own web site. For the present, radio stations must maintain their public files as they traditionally have, at their main studios; however, there is a pending rulemaking to transition radio broadcasters to the online public file system as well.  

 

Click here for the updated primer on the Local Public Inspection File for commercial broadcast stations.   

KBA is offering reimbursement for the Radio Show Again This Year and Registration is Now Open!! 

 

Get your hands on the hottest ticket in radio and register for the 2015 Radio Show!

 

You'll stock up on innovative ideas, profitable strategies, hot new technology and scores of networking opportunities.

 

Highlights Include:

Visit the Radio Show website for more details on the full Radio Show experience and register today to get your early bird discount!

 

Reimbursement: KBA will reimburse up to $750 for each attendee. Simply send in your name badge from the Show along with receipts and we will mail you a check! 

Our FM Chip-Equipped Smartphones Should Be Radios Too

Source: Tulsa World
By: Robert Evatt
   

 

Cell phones are evolving in amazing ways with new capabilities arriving every year we could never imagine.

 

Yet some obvious capabilities are missing.

 

Here's a possibility some of you may have considered:  

What if we could use a smartphone as a radio?

 

I'm not talking about streaming apps for stations or apps like TuneIn that let you stream radio stations across the world. I'm talking about using a smartphone as an actual FM radio that can reach your local radio stations.

 

It sounds like a throwback of an idea, but FM radio technology has some advantages. It uses less energy than data streaming, and in a time of severe weather or other crisis, it can work even if cellular networks go down.


The rest of the column is available here . 

 

RAB Monthly Webinar    
Don't miss...

Radio Advertising Bureau's

Digital Campaigns for Radio's Top Categories

 

One-Hour, Live Online Webinar

Thursday, May 21, 2015

(11:00 am Eastern/10:00 am Central)


Presenter: John Potter, RAB's SVP/Professional Development

 

For an increasing number of campaigns, integration onto digital platforms is essential. Radio's top advertising categories, such as Auto, Retail, Communications, and Finance, look to radio's digital assets to connect with their target audiences and achieve their marketing objectives. Learn the latest digital sales opportunities and how to put them to use at your stations.

RAB WEBINAR CONNECTION DETAILS:

Join: http://rab.adobeconnect.com/digital2015a/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#


NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best. Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com
  
RAB Webinars are FREE for KBA Members!
FREE LBS Webinars  

 

LBS is offering a series of monthly webinars - provided to you for FREE by the KBA. Registration is necessary as space is limited and it's first-come, first-served!   

 

May Webinar:

Advanced Digital Retargeting Audience Management 

Tuesday, May 12th, 2015 - Noon EST

 

June Webinar:  

The Moral Imperative: How to Make the Best Presentation Your Local Direct Client Has Never Heard
Tuesday, June 9th, 2015 - Noon EST 

 

 Click here to sign up now!

 

LBS Sales Assistant

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's Videos: Creative, Negotiation and Diplomacy

Creative: Click here as Paul Weyland discusses the real danger of cliches in our creative and how to dig through the old, tired, overused and ultimately meaningless phrases to get to the real reasons customers want to shop at an advertiser's store!

Negotiations: Click here as Ron Steiner pushes beyond price and helps you understand what your advertisers really want.

Diplomacy: Click here asMark Levy shares some great tips on how to reduce the tension inherent in telling a prospect that they are wrong about you or your station. Incorrect assertions need to be addressed and the way we do so makes a huge difference in the probability of building a stronger relationship with that potential client!
In This Issue
Just For Fun
In honor of The Greatest Two Minutes in Sports tomorrow, we want to know who you think will wear the roses!

Email your Derby pick to Laura at Laura@kba.org by 5 p.m. Saturday.

Those with the correct winner will be mailed a prize!
EAS Schedule
The 2015 EAS Schedule has been posted on the KBA website:
Click Here!

The next required monthly test will be May 13 at 10:37 a.m. and will orginate from EOC.

Mark Your Calendar!
September 30- October 2
NAB Radio Show, Atlanta, Ga.

October 8-10
Small Market Television Exchange,
Austin, Texas

October 12-13
Annual Conference, Lexington

Did You Know??
KBA offers members a FREE Legal Hotline?

Get answers to your everyday regulatory questions - political, EEO, public file and Kentucky legal concerns.  No charges for any questions that can be answered by phone without research.

Attorneys from Sciarrino & Shubert, PLLC and Frost Brown Todd LLC are standing by to assist you with your legal questions.


Click here for contact information!
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
A service that could save you thousands of dollars in FCC fines.
Chris Winkle, Chairman
Gary White, President/CEO
Have something you want included in the next eCast? Have questions or comments?
Simply contact Editor Laura Cole - Laura@KBA.org