April 2, 2015
Ed Henson Re-Elected to NAB Board of Directors

 

The National Association of Broadcasters has announced the results of the 2015 NAB Radio and Television Board elections. The two-year terms of the newly elected board members will begin in June 2015.

 

KBA member Ed Henson of Henson Media, Inc. in Louisville was re-elected to serve as a member of the NAB Board of Directors.

Congratulations to Ed and thank you for representing Kentucky!

Applications Now Open for 2015-16 KBA Barfield Scholarships

 

Applications are now being accepted for the Kentucky Broadcasters Association (KBA) Harry Barfield Scholarship program for the 2015-16 academic year. This is the 24th year of the program.

The application deadline is April 24, 2015.

 

Four scholarships of $2,500 apiece are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The  scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. Since the scholarship awards are renewable for a second year provided recipients continue to meet specified criteria, priority consideration will be given to students who are rising juniors.

 

"The KBA is proud to be able to help talented students pursue their higher education," said Gary White, president and CEO of KBA. "The KBA has awarded a total of more than $200,000 in scholarships since the inception of this program. Many of these recipients have gone on to successful careers in broadcasting and other related communications fields."

 

The program, now in its 24th consecutive year, is named in honor of Harry Barfield, the late president and chairman of WLEX-TV in Lexington.
 

Online Application 

KBA's 990 Is Now on the Website

 

The KBA has filed its 990: Return of Organization Exempt from Income Tax Form for the 2013-2014 tax year. Click here for the link to the document.    

 

RAB Monthly Webinar    

 

Don't miss...

Radio Advertising Bureau's

Spring Back to School

One-Hour, Live Online Webinar
Thursday, April 23, 2015   
11:00 am Eastern/10:00 am Central

Presenters: Tammy Greenberg and Annette Malave, RAB's SVP and VP of Business Development

Retail's 2nd-biggest season starts in early July. In fact, some consumers saw back-to-school ads as early as late June last year. Shoppers want to avoid the last-minute rush but still want great deals and retailers are eager to cash in early. Discover ways to capture local back-to-school dollars on-air, via social media, and with customized sales promotions.

RAB WEBINAR CONNECTION DETAILS:

Join: http://rab.adobeconnect.com/backtoschool2015/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best. Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email [email protected]
  
RAB Webinars are FREE for KBA Members!
FREE LBS Webinar  

 

April Webinar:

Digital Retargeting Audience Management

Tuesday, April 14th, 2015 - Noon EST

 

Your advertisers can use your help! In this webinar, find out the four benefits to correctly positioning retargeting and how you, as a broadcaster or digital expert, can enhance your advertisers' ad packages. In this webinar, you will learn some new terms and see how broadcast and digital can be the perfect blend. Come see how to put together a service line that meets advertiser needs and generate a new revenue and profit stream for you!

 

Presented by, Mark Landon, LBS Retargeting Expert

 

Click here to sign up now! 

 

LBS Sales Assistant

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's Videos: Best Practices

Better Meetings: Click here as Mark Levy discusses some simple steps you can take to make your meetings better and more productive!

10 Professional Selling Resolutions: Click here as Gary Moore offers TEN(!) resolutions for you to adopt as strategies to greatly accelerate your professional growth. In addition, he offer LOTS of very simple and practical steps you can take to make that growth a reality in your career!

It's (NOT) Magic!: Click here as Paul Weyland gives several great tips for you to add to your selling toolbox that will exponentially increase your value to your local clients and prospects! Remember, if you can solve your customers' problems, they will spend more money with your station!
In This Issue
Just For Fun
Since yesterday was April Fool's Day, here is a joke for you...

Two antennas got married. The wedding was good but the _______ was great!

The first one to email Laura at [email protected] with the correct answer will get a prize mailed to them!
EAS Schedule
The 2015 EAS Schedule has been posted on the KBA website:
Click Here!

The next required monthly test will be April 15 at 12:07 a.m. and will orginate from WHAS-AM.

Mark Your Calendar!
April 11-16
NAB Show, Las Vegas

April 29
KBA Board of Directors Meeting, Churchill Downs

September 30- October 2
NAB Radio Show, Atlanta, Ga.

October 8-10
Small Market Television Exchange,
Austin, Texas

October 12-13
Annual Conference, Lexington

Did You Know??
KBA offers broadcasters several opportunities to receive reimbursement for expenses related to continuing education throughout the year.  

Broadcasters can submit a request to receive a $1,000 per person reimbursement for attending the NAB Annual Conference in Las Vegas, April 11-16.

If you would like more information about the KBA Continuing Education Reimbursement Program contact the KBA office today!
Like KBA on Facebook!
Like us on Facebook

Follow us on Twitter!
Follow us on Twitter
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
A service that could save you thousands of dollars in FCC fines.
Chris Winkle, Chairman
Gary White, President/CEO